Regional Sales Manager

SMS is looking for a Regional Sales Manager to achieve assigned sales goals through effective leadership of the sales team across the East Prairies region. This role partners closely with Operations Managers and key stakeholders to drive strategic sales plans, strengthen customer relationships, and grow market share and profitability across equipment sales.

Work Location: Winnipeg, MB (East Prairies region).

Salary: $115,000 - $125,000 annually + incentives

Work Arrangement: Fixed on site – working from the office or customer site each day.

Schedule: Monday to Friday.

What You'll Do:

Sales Leadership and Execution:

• Lead and direct day-to-day sales activities across construction, forestry, and utility market segments to drive market share and profitability growth.


• Collaborate with Operations Managers and cross-functional teams to align sales strategies with organizational goals.


• Oversee and support multi-unit transactions, ensuring optimized OEM support and bundled service and parts solutions.


• Approve sales transactions within authority levels and escalate where required.

Sales Planning and Strategy:

• Monitor market trends, competitor activities, and forecast data to identify opportunities and risks.


• Develop and implement targeted sales and marketing strategies to achieve and exceed revenue targets.


• Ensure consistent application of pricing strategies and corporate sales standards.


• Provide recommendations to enhance sales performance and support long-term growth initiatives.

Team Development and Management:

• Lead, coach, and develop a team of sales representatives to maximize performance and territory coverage.


• Support recruitment, onboarding, and ongoing training of sales staff.


• Monitor performance, provide feedback, and implement corrective action plans as needed.


• Promote a culture of professionalism, accountability, and customer-focused service.

What You Bring:

The successful candidate brings proven sales or territory management experience, along with demonstrated leadership or people management capabilities . You have strong equipment knowledge, including machine specifications, configuration, and operation, and excel at influencing others to achieve business objectives.

Other requirements include:

• 5–10 years of experience within the construction, forestry, or utility equipment industry.


• Strong leadership, coaching, and team development skills.


• Ability to analyze market conditions and develop strategic sales plans.


• Excellent communication and stakeholder management abilities.


• Knowledge of customer service standards and sales best practices.


• Ability to thrive in a fast-paced, results-driven environment.

This position is classified as a Mid-Level Leader role in SMS Equipment’s competency framework, requiring demonstration of core competencies (customer focus, collaboration, and technical/functional expertise) and  leadership competencies (people leadership, managing through change and uncertainty, and influence) .

At SMS Equipment, safety is one of our core values and we care for each other, without exception. Our successful candidate is intrinsically motivated and committed to making safe choices when completing all tasks. 

Pre-Employment
Candidates may be required to complete:

• Drug & Alcohol testing


• Driver’s abstract


• Criminal record check


• Medical questionnaire


• Credit Check

This posting is for an existing vacancy within SMS Equipment. Applications will be accepted until a suitable candidate is hired.  

We thank all applicants for their interest. Only those selected to proceed to the next stage of the recruitment process will be contacted.

At SMS Equipment, the right partnership makes everything possible . We’re committed to building a diverse and inclusive team and encourage applications from all qualified individuals. Join us and bring your expertise to an organization that values safety, authenticity, innovation, performance, and respect.

SMS Equipment offers rewarding  careers in the heavy equipment industry across Canada. As the largest Komatsu dealer in North America, SMS Equipment gives you the opportunity to represent world-class quality in our product offerings and customer service. A few of the many benefits of working with SMS Equipment include  competitive wages, comprehensive group benefits plan, and RRSP matching.