Senior Pricing Manager
Clover Leaf Seafoods
Sr. Revenue & Pricing Manager– Markham, Ontario
In 1889 the Clover Leaf brand was first introduced to Canadians when the company began operating the first commercial salmon cannery on the Fraser River near Vancouver, British Columbia.
Over the last 137 years Clover Leaf has grown to offer a variety of seafood products including canned tuna, salmon, sardines, oysters, mussels, clams, and shrimp. Clover Leaf is consistently voted by Canadians as the #1 most trusted brand for canned seafood. Today, canned seafood is bought by 70% of Canadians. Clover Leaf is the #1 brand in the category, with over 40% share of the market and 90% brand awareness. Clover Leaf Seafoods offers seafood under the Clover Leaf , and Brunswick brands. Brunswick is the #1 brand of canned sardines in Canada. Our International division, Bumble Bee Seafoods International, exports to over 40 countries around the world, and Brunswick is the #1 brand of Sardines in the Caribbean region.
Clover Leaf Seafoods, along with our U.S. affiliate, Bumble Bee Foods, forms one of North America’s largest branded seafood companies. In 2020, Clover Leaf Seafoods, along with Bumble Bee Foods, was acquired by our long-time partner, FCF Company Ltd. FCF is a privately held company and one of the world’s largest marine trading companies, with over 50 years of experience in the supply of tuna and other seafood. With FCF as a strong strategic owner, Clover Leaf Seafoods is well positioned for future growth.
Delicious, protein-rich, versatile, convenient, and affordable. We believe seafood is one of the greatest foods on the planet.
Our Purpose: Feeding people’s lives through the power of the ocean.
Our How: Trusted brands offering seafood products that are delicious, nutritious, and accessible.
As a company of seafood lovers, we’ve made it our mission to discover new, innovative, and more sustainable ways to source foods from the ocean for our family of brands and help others discover seafood goodness.
Our Company Values:
- Focus Forward – With passion and urgency we create the future we desire.
- Come Together – Unified in purpose, exceptional in action.
- Find a Way – With relentless focus and decisive action, success is inevitable.
- Act Right – We operate with absolute integrity and own our part.
- Show Care – We care deeply about our collective success and the teams who make it possible.
Sr. Revenue & Pricing Manager– Markham, Ontario
Reporting to the Director of Revenue Management, the primary objective of this role is to drive pricing and trade spend optimization to accelerate gross margin, net sales and share. Leveraging data and analytics, you will create strategic recommendations on price and promotion and work with Sales to execute and monitor these plans.
What You’ll Do Here:
Deliver the Results
Key business metrics:
- Volume and Net Sales.
- Profit improvement.
- Market share.
Strengthen the Organization
- Champion & embed a revenue management mindset across the organization, influencing cross-functional teams to prioritize margin-accretive decision-making and integrate pricing, volume, and mix discipline into day-to-day commercial planning.
- Active in building strong working relationships with Marketing, Sales, Finance, Supply Chain and Procurement and external partners to create one commercial team focused on executing with excellence.
- As a member of the team, this position is expected to positively contribute towards increasing the cohesiveness of the group and take personal accountability to help raise its effectiveness.
Partnerships with External Partners
- It is key for this position to develop and maintain strong relationships with our partners – Nielsen IQ and Salesforce.
- Utilize the Nielsen IQ Revenue Optimizer to develop pricing and promotion strategies to optimize revenue, profit and share working with the Director, Revenue Management:
- Create pricing strategies rooted in predictive analytics and price elasticity.
- Analyze competitor pricing strategies and determine optimal price gaps to competition.
- Provide national and retailer-specific price and trade promotion direction.
- Monitor pricing and promotion execution including post-event evaluation.
- Lead monthly and quarterly business planning and review processes with the Sales team.
- Lead price increases from analysis to recommendation to execution including sell-in stories for the trade.
- Manage additional ad-hoc trade investments (Deal Exceptions) to drive incremental gross margin and share.
- Ensure data integrity in NIQ Optimzer tool (Nielsen data, cost of goods, and customer offers).
- Develop a yearly pricing matrix by product line.
- Play a critical role in the end-to-end migration from legacy trade planning system (CAS) to a new platform (Saleforce), partnering cross-functionally to ensure continuity of operations, data integrity, and stakeholder adoption through the transition.
- Approve customer price plans in our trade and price management system (CAS).
- Work with Sales and Finance on how the budget is tracking and make recommendations for course correction.
- Cultivate strong working relationships with both internal (Finance, Sales, Sales Planning, Procurement, Customer Service) and external partners (Nielsen IQ).
- Oversee with the Revenue & Pricing Specialist new products and line extensions relating to master data (internal and Nielsen), price zone maintenance and trade accrual balances.
- Assist in annual operating plan development.
- Manage excess inventory product selloffs.
What You Bring to the Team:
- University degree in Business/Commerce or Economics.
- 5+ years of Trade Marketing, Revenue Management or Customer Finance experience in the CPG industry. Strong preference for CPG Food / Beverage experience.
- Proficiency using Nielsen Discover, data management.
- Previous experience in CAS, SAP, Salesforce COGNOS is ideal.
- Demonstrated capability of managing pricing and trade spend at a CPG company in Canada.
- Experience using a trade and price management system (i.e. CAS, SAP, Salesforce preferred).
- Keen to use data analytics to provide actionable insights, with the ability to make decisions and execute.
- Demonstrated knowledge of the Canadian CPG retail landscape, including an understanding of key national and regional players and related price, promotion and profit promotion dynamics.
- A passion to drive results.
- Must be able to demonstrate the ability to initiate, develop and deliver plans and programs to a successful outcome.
- Prior experience analyzing, interpreting and presenting Nielsen data insights is a must.
- Familiar with managing a P&L.
- An exceptional team player. This is a lean and highly collaborative team.
- Excellent interpersonal, written, verbal and communication skills.
- Thinks beyond their immediate role and functional silo to take ownership of the end result.
- Proven ability in a high pace workplace to effectively achieve results across functions and organizations through collaboration, negotiation and influence.
- Coaching & Mentoring Skills. Challenges people and captures their commitment to achieve superior results.
- Fluent in English. Bilingual in English and French is an asset.
- Technical skills including MS Word, PowerPoint, and advanced Excel capability.
Why Work for Clover Leaf Seafoods?
- We are a medium-sized company with a collaborative and inclusive culture.
- We work efficiently as a team and provide an environment where you can make an impact on the business.
- As part of our “focus forward” value to build the future for our company, we are committed to continuously evolving and learning together as a team.
- We are proudly a “people-focused” company, knowing that the best and only true way to achieve our company mission is through our people.
- This role offers firsthand exposure to national and international quality systems, with opportunities to deepen regulatory expertise and influence product integrity across the business.
What We Offer:
- Engaging and agile workplace culture, collaborative and inclusive teams.
- Investing in our people through numerous learning and development programs such as GROW.
- A variety of wellness benefits, employer-paid health, and dental premiums. Employee Assistance Program, access to virtual health care, and more.
- Commitment to resource sustainability.
- Tuition reimbursement opportunities.
- Recognition and rewards through our programs.
- Company matching pension plan.
Clover Leaf Seafood fosters diversity, inclusion and belonging within and across our organization. We welcome all to apply, including women, visible minorities, Indigenous peoples, persons with disabilities, and persons of any sexual orientation or gender identity. Interested applicants can apply directly.
Clover Leaf Seafood is an accessible employer. If you require accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will collaborate with you to meet your needs.
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