Marketing Manager Ii

Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.
IntroductionRobertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.
Contract Period18 months with potential to extend
Pay RateStarting form $48 per hour
LocationToronto, ON
Location TypeHybrid
Business HoursMonday-Friday, Core business hours
Job Responsibilities
Lead the development of data-driven marketing strategies and integrated plans that support business goals
Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations
Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes
Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams
Project manages multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met
Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets
Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact
Present results, key insights, and recommendations to senior stakeholders and cross-functional partners
Champion best practices in digital marketing
Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions
Experience & Qualification Requirements
University or college degree in marketing required
8-10+ years of marketing experience
Strong understanding of digital media, content strategy, and online marketing best practices
Strong analytical skills with the ability to measure and optimize campaigns using insights and data
Experience with A/B testing, campaign optimization, and performance metrics
Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives
Experience with MarTech tools (e.G., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, Power BI)
Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.G., Workfront, Smartsheet)
Experience in Group Benefits, healthcare, or related industries is highly valued
Diversity and InclusionRobertson & the clients we represent, value diversity and are committed to creating an inclusive workplace.
Background ScreeningBackground screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.
Recruitment ProcessWe use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.
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