Events Marketing Manager

The roleWe're hiring our first Events Marketing Manager to own Fellow's events program end to end: webinars, our presence at industry conferences, and the intimate dinners we host around them. You'll decide which events are worth our time and money, make every one of them work as hard as possible, and prove it with numbers. This is a founding role: you'll build Fellow's events program from the ground up and shape how we show up in the market. We want someone sharp, creative and AI-forward who treats every event as a chance to build pipeline. You'll report to the VP of Product Marketing and work closely with sales, product marketing, lifecycle, content and design.
What You'd DoBuild the plan
Own Fellow's annual events calendar across conferences, webinars and dinners, and decide where we show up and where we don't
Score every event before we commit: who's attending, which target accounts will be there, what it costs, and what pipeline we expect back
Run conferences
Manage sponsorships, booth and swag, shipping, travel and vendors from contract to teardown
Work with sales on target account lists, pre-booked meetings and on-site plans so reps walk in with a full calendar
Travel to events across Canada and the U.S. and run things on the ground
Host dinners and small-format events
Plan executive dinners and roundtables around conferences, from venue and menu to guest list and seating
Build and fill guest lists with sales, using intent and account data to invite the right people
Make every dinner feel personal and worth the evening for the people in the room
Own our webinar program
Plan and produce a regular cadence of webinars and panels, including topics, speakers, partners and run of show
Recruit outside panelists from customers, partners and industry voices
Turn every webinar into more: clips, posts, blog content and nurture emails with the content and lifecycle teams
Promote and amplify
Write and run the promotion plan for every event across email, LinkedIn, paid, partners and sales outreach
Brief design on event assets and landing pages
Keep events visible before, during and after, so the people who didn't attend still hear about them
Follow up and report
Own post-event follow-up with sales and lifecycle so no lead sits untouched
Track registrations, attendance, meetings booked, pipeline and revenue for every event in HubSpot
Report on ROI after each event and each quarter, and use the numbers to decide what we do again, change or cut
Use AI and automation to cut the manual work out of list building, follow-up, reporting and recaps
Who you are
You think in ROI. You can explain why an event is worth doing before you book it, and you'll tell us when one isn't.
You own it end to end, from first idea to final report, even when no one has done it here before.
You're creative. You come up with formats and promotion tactics that make people stop scrolling or walk across a conference floor.
You're great with people. You can host a table of finance executives, work a booth, brief a sales rep and negotiate with a venue in the same day.
You're comfortable on the road, roughly once or twice a month during busy seasons.
Experience
3 to 6 years in events, field marketing, demand generation or a related marketing role, ideally at a B2B tech company
You've planned and run events yourself, in person or virtual, and can walk us through how they performed
You already use AI tools to research attendees, draft copy, build lists and automate follow-up
Comfortable with a CRM and marketing automation (we use HubSpot) and with webinar platforms
Strong writer who can produce promo copy, invite emails and recaps without much editing
Nice to have
Experience marketing to financial services, fintech or other regulated industries
You've run executive dinners, roundtables or other small, high-touch events
You've built or scaled a webinar program and can show the numbers
Experience with account-based marketing and working closely with sales on target accounts
Bilingual in English and French
Location and details
Type: Full-time
Location: Canada preferred (Montreal, Ottawa or remote in Canada);
open to strong candidates in the U.S.
Travel: Required, mostly to conferences in North America;
candidates must be ableto travel to the U.S.
Reports to: VP of Product Marketing
What we offer
Fair, competitive compensation — we benchmark against the market and pay fairly for every role.
Health and dental coverage, including prescription drugs and life insurance.
Parental leave — 12 weeks of paid leave at 80% of salary for any parent welcoming a child into their family.
Time to recharge — three weeks of vacation, paid sick leave, and a paid company-wide break at the end of the year.
Remote-first flexibility — Work remotely within Canada.
Room to grow — learning budgets, lunch-and-learns, and the freedom to own your work end to end.
We move quickly, share work early, and help each other get unstuck. We believe work should be fun, and we do our best work when people are curious, collaborative, direct, and genuinely excited to solve hard problems together.
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