Consumer Marketing Manager Poppi

Shape consumer demand for Poppi at PepsiCo Canada using culturally curious marketing, emerging trend awareness, and strong brand strategy.This Marketing Manager role leads the newest addition to PepsiCo Canada’s portfolio within a major consumer packaged goods category. You will build the consumer learning agenda, identify social and cultural opportunities, and develop marketing plans. Success requires collaboration across Sales Strategy, Field Marketing, Away from Home, Shopper Marketing, and agency partners.Key Responsibilities:
Build consumer-centric learning agendas with Insights partnersLead brand communication and media strategy initiativesDevelop and execute marketing activities on time and budgetPartner across marketing and sales teams on business plansLead brand initiative communication with Sales organizationsRequirements:
Bachelor’s degree requiredSeven or more years of relevant consumer packaged goods marketingConsumer-first, culturally curious perspectiveAbility to identify emerging trends and creator activityProven agency relationship leadership and strategic thinkingBring consumer curiosity, culturally relevant insight, and integrated marketing leadership to build Poppi’s Canadian brand presence.
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