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B2b Marketing And Brand Director

Pack-Smart Inc.

Winnipeg, MB
Drive qualified demand for Pack-Smart through B2B marketing, brand strategy, and technical content while working on-site in Concord, Ontario. Turn engineering capabilities into revenue opportunities.As Head of Marketing and Brand, you will lead Pack-Smart and Delta-X Global marketing. You will assess existing capabilities, set direction, raise execution standards, and hold the department accountable. The work spans positioning, customer communications, demand generation, Sales alignment, CRM workflows, and performance measurement. Success requires technical curiosity and commercial judgment.Key Responsibilities:
Build, coach, and expand a measurable marketing teamDefine positioning, customer segments, value messages, and market-facing claimsTranslate engineering capabilities into case studies and sales toolsBuild demand programs and align qualification with SalesTrack pipeline, revenue, conversion, and marketing spendingRequirements:
Proven B2B programs generating qualified sales opportunitiesMarketing experience with technology, engineering, or manufacturingTeam leadership delivering measurable marketing resultsPractical CRM, HTML, WordPress, digital marketing, SEO, and measurement experienceAbility to work on-site in Concord, OntarioLead Pack-Smart marketing with brand ownership, technical credibility, demand generation, CRM discipline, and measurable commercial execution.
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Vacancy posted 59 minutes ago
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