Lifecycle Marketing Operations Manager

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ABOUT THE ROLE

The Lifecycle Marketing Operations Manager owns and drives the Marketo platform infrastructure and lifecycle execution engine at Fresh Tracks Canada. This is a senior individual contributor role with clear upward scope: the right candidate brings deep platform expertise, strong strategic instincts, and the ability to operate independently across Marketo operations, Salesforce integration, audience segmentation, and API management.

This is not a coordinator or support role. We are looking for someone who can own complex campaign builds end-to-end, make confident technical decisions, contribute to lifecycle program strategy, and bring new efficiencies to the team through active use of AI tools. In our current team structure, this role also owns hands-on email production and campaign inbox oversight, responsibilities we are actively supplementing with AI tooling as the function scales.

This role reports to the Senior Lifecycle Marketing Manager and works in close partnership with Marketing, Sales, and Analytics & Insights to execute campaigns that directly influence pipeline and revenue.

Salary Range: $85,000 - $100,000 CAD annually. 

RESPONSIBILITIES

Marketo Platform & Campaign Operations

• Architect, build, QA, and deploy email programs, smart campaigns, and automation workflows in Marketo — operating independently and owning platform decisions end-to-end.


• Own end-to-end email production across promotional, nurture, trigger, and transactional programs — including dynamic content using tokens, snippets, and segmentation-driven content blocks.


• Lead the evolution of the Marketo platform: recommending and implementing changes that improve efficiency, scalability, and deliverability, and maintaining a forward-looking view of what is in-build and upcoming.


• Own daily Marketo operations: system notifications, sync monitoring, queue management, template libraries, list health, suppression logic, and compliance queues (CASL, GDPR, CAN-SPAM).


• Own the QA process for all outbound email: copy, links, UTMs, rendering across clients, dynamic content logic, and audience targeting before every send.

Lifecycle Strategy, Segmentation & Personalization

• Contribute to quarterly lifecycle campaign planning — bringing an execution and feasibility lens to program design and helping prioritize the roadmap in partnership with the Senior Manager.


• Own and evolve lifecycle segmentation frameworks in Marketo: behavioral, demographic, engagement-based, and lifecycle stage-based audience definitions that power targeting and dynamic content delivery.


• Own audience validation end-to-end: confirm segment counts, suppress ineligible records, and verify targeting logic before every send.


• Analyze campaign performance data and bring optimization recommendations to the Senior Manager — going beyond reporting to propose what should change and why.


• Own lead scoring model maintenance: ensuring scoring fields are correctly mapped, firing accurately, and reflected in the right segments.

Systems Integration & Data Operations

• Lead API connections between Marketo, Salesforce, BigQuery, and Amplitude: proactively monitoring for errors, diagnosing root causes, and coordinating resolution with DevOps.


• Own Marketo–Salesforce sync health: lifecycle stage transitions, lead assignment logic, and field-level accuracy — identifying and resolving misalignments before they affect pipeline.


• Own data quality across Marketo and Salesforce, UTM parameter management, campaign tagging, and attribution tracking to ensure reliable downstream reporting.


• Own documentation of API workflows, field mappings, and integration dependencies — maintaining living documentation that supports troubleshooting and team continuity.

AI-Assisted Marketing Operations

• Use AI tools actively and creatively to accelerate email copy drafting, subject line testing, segmentation analysis, and content iteration — with measurable impact on turnaround time.


• Apply prompt engineering skills to generate on-brand, lifecycle-appropriate content and lead the development of internal AI usage guidelines and prompt libraries for the marketing function.


• Stay current on AI developments relevant to marketing operations and proactively bring new efficiencies to the team as the toolset evolves.

Cross-Functional Collaboration & Documentation

• Serve as the lifecycle operations authority in cross-functional campaign planning discussions — contributing a strategic and technical perspective, not just an execution update.


• Partner with Content, Design, Sales, and Analytics & Insights to align campaign execution with broader business objectives; represent lifecycle marketing in promotional planning.


• Oversee shared campaign response channels in partnership with Sales and partner teams — managing campaign-specific inquiries (webinar logistics, send timing, audience feedback) while routing non-lifecycle requests to the appropriate team. This shared ownership provides direct visibility into campaign effectiveness and audience response.


• Own and maintain the Marketo SOP in Confluence: process documentation, naming conventions, segmentation logic, API workflows, and change log.

REQUIREMENTS

• 5–7 years of experience in a marketing operations, lifecycle marketing, or CRM-focused role, with demonstrated progression in platform ownership and strategic contribution.


• Deep, hands-on Marketo proficiency — must be able to independently architect, build, and optimize smart campaigns, segmentation frameworks, dynamic content, and automation logic.


• Demonstrated experience owning and evolving audience segmentation in Marketo: behavioral triggers, lifecycle stage logic, engagement scoring, and suppression rules.


• Strong working knowledge of API and integration management: maintaining connections, diagnosing sync errors, and leading new integration builds with technical partners.


• Deep working knowledge of Marketo–Salesforce integration: sync logic, field mapping, lifecycle stage management.


• Demonstrated experience using AI tools (e.g., Claude, ChatGPT, or similar) in a professional marketing context to improve output quality and speed.


• Strong data literacy: comfortable pulling reports, reading campaign metrics, and turning performance data into actionable recommendations.


• Proficient in basic HTML for email formatting and troubleshooting rendering issues.


• Excellent attention to detail with a track record of owning QA in high-volume email environments.


• Ability to manage multiple concurrent campaigns, self-prioritize, and surface capacity or dependency risks proactively.

Preferred

• Marketo Certified Expert (MCE) strongly preferred. Candidates without certification should be prepared to demonstrate equivalent hands-on platform depth through work samples, technical discussion, or a practical assessment.


• Comparable experience with an enterprise-grade marketing automation platform: Oracle Eloqua, Salesforce Marketing Cloud (SFMC), Adobe Campaign, Braze, or Iterable. Mid-market platforms (e.g., Klaviyo, HubSpot, ActiveCampaign) are not considered equivalent for this role.


• Velocity scripting experience for advanced Marketo personalization.


• Hands-on experience configuring Marketo REST API connections or building new integrations independently.


• Experience with Amplitude or a similar behavioral analytics tool; familiarity with BigQuery or SQL for data pulls and audience validation.


• Experience in travel or other high-consideration B2C environments.

REWARDS

You may be eligible to receive the following benefits, based on your contract type:

• 3 weeks vacation (4 weeks after your first year)


• Extended health benefits package


• Applauz Recognition 


• Comprehensive employee assistance program
  


• Paid anniversary day off


• “Pawternity leave” days for your new furry family members
  


• Great working hours
  


• Friendly and fun team environment with company celebrations and social events


• Access to Canadian travel industry discounts!


• DE&I initiatives and events


• Community (volunteer) Hours 


• Social Clubs including Book Club & Fitness Club
  


• Paid Maternity & Parental leave
  


• Paid Pregnancy loss leave

DIVERSITY, EQUITY, AND INCLUSION

We are an equal opportunity workplace. We strongly encourage applications from under-represented communities, diverse backgrounds, identities, and experiences.  We don’t judge based on race, religion, ethnic background, sexual orientation, age, marital status, disability, gender identity or anything else that you might bring to the table. We don’t care about where you went to college, your degree, your age, or what names you might have on your resume. Instead, we’re looking for motivated, compassionate people who can execute from the ground up. We also know that everyone has a unique career journey and experience comes in many forms. 

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