Senior Product Marketing Manager

About eSentire

eSentire is on a mission to hunt, investigate and stop cyber threats before they become business disrupting events. We were founded on the premise that if you cant find a solution, you build it. And today, that means pioneering the future of AI-powered security. At eSentire, we’re building a cutting-edge AI Security Operations Platform that will amplify human expertise, not replace it, creating a workplace where innovation meets impact.

Our culture is based on transparency, teamwork, and continuous innovation, where your ideas can shape how AI and human intelligence work together to outsmart cyber adversaries. As the authority in Managed Detection and Response, we protect the critical data and applications of 2000+ organizations in 80+ countries, across 35 industries- and we’re looking for forward-thinking talent to help us define what AI-first security, human-backed trust means for the industry.

About the Role

As an integral member of the eSentire marketing team, this individual will serve as a Senior Product Marketing Manager for eSentire’s extensive portfolio of cybersecurity products and services. Working cross functionally with Product Management, the Office of the Chief Technology Officer, Global Demand Generation, Sales and the Global Channel Team, this individual’s primary responsibilities are:

• Development and execution of go-to-market plans and programs
• Creation of compelling messaging/value propositions
• Creation of enablement assets and tools
• Demonstration of eSentire differentiation/unique value

This individual will need to be comfortable in a fast-moving industry with the ability to pivot based on market shifts and client needs. Cross-collaboration will be critical in this role as requests and priorities can quickly shift with solutions spread across different functional groups within eSentire.

Responsibilities

• Collaborate with Product Management, Marketing, Office of the CTO, Sales team and other cross-functional teams to drive results
• Create Go-To-Market plans, messaging, and positioning
• Develop and execute against the global platform and service launch calendar to bring solutions and programs to market
• Represent and evangelize solutions to prospects and partners
• Produce and oversee creation of marketing materials (assets, tools, competitive, presentations, proposals, solution briefs, playbooks, etc.) that is focused on filling and strengthening gaps within:
  • Personas
  • Sales Stage (External and Internal)
  • Sales Enablement
• Assist in developing and presenting training material
• Ensure solution-related assets and sales tools are kept up-to-date across all repositories
• Respond to related requests as they occur
• Participate in conferences/tradeshows
• Measure and analyze launch and marketing programs to incorporate key learnings into future plans (demand generation, content marketing, product roadmap etc.).
• Help influence roadmaps by working closely with Product Management and Office of the CTO
• Monitor marketplace and competitive products from a technical and business perspective to determine competitive messaging

Requirements

• 5-8 years of product marketing experience in B2B, preferably cybersecurity
• Experience with security services/software/technology highly preferred
• Demonstrated ability to develop and articulate value prop/messaging to different personas
• Understanding of unique needs/requirements across industries and verticals
• Proven verbal, written, and presentation communication skills
• Ability to identify weakness and opportunities for content and messaging development against the sales cycle and personas
• The ability to and comfort with leveraging AI for operational enhancements and speed
• Excellent hands-on analytical capabilities
• Demonstrated ability to create programs that generate leads
• Excellent project management as well as interpersonal and organizational skills
• Bachelor’s degree required, MBA preferred
• Position may require up to 15% travel

This posting is for an existing vacancy

Work Location

If the successful candidate is located within 50 km of our Waterloo, Ontario office, this role will follow a hybrid schedule: work from home on Mondays and Fridays, and work onsite Tuesday through Thursday. Candidates residing more than 50 km from the office will work fully remote.

Compensation Range

The expected base salary range for this role is $110,000-$140,000 CAD. This range is for the primary location for which the job is posted. Actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge, skills, and internal equity.

Our Culture and Values

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger- if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

• Eligible for an annual performance-based bonus tied to personal and company performance. Please note that bonus payments are not guaranteed
• Competitive benefit program
• Paid parental leave
• Matching RRSP program
• Competitive employee referral bonus

Artificial Intelligence (AI) Notice

As part of our recruitment process, eSentire may use Artificial Intelligence (AI) tools to assist recruiters with reviewing and summarizing application materials. All candidate evaluations and hiring decisions are made by members of our hiring team

Accommodation

If you have any accessibility requirements during the recruitment process, please reach out to our HR team at View email address on click.appcast.io and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate @esentire.com email addresses, never from a public email address.