Business Development (Operations & Marketing Manager)

Overland Yukon is an adventure vehicle rental company specializing in Jeep Wranglers with rooftop tents and fully-equipped campervans. We help visitors experience the Yukon, Alaska, and northern Canada through thoughtfully equipped vehicles, exceptional customer service, and local expertise.

As our company continues to grow, we're looking for a 'General Manager' who will help lead the next phase of our business. This is a unique opportunity to work across every aspect of the company, from developing partnerships, sales & marketing and increasing bookings in the winter to leading daily operations during the busy summer season.

This is an entrepreneurial role for someone who enjoys building systems, solving problems, and taking ownership.

About the Role (Flexible Work Environment)

This position is responsible for the overall success of Overland Yukon throughout the year.

During the off-season (approximately October through April), your focus will be on business development, marketing, sales, strategic partnerships, and preparing the business for the upcoming rental season. This portion of the role offers significant flexibility and can often be performed remotely, with occasional in-person meetings or events in Whitehorse as required.

During the operating season (May through September), you'll oversee daily operations, fleet readiness, customer experience, and to ensure every guest receives an exceptional experience. You'll lead daily operations, support guests, oversee fleet readiness, and coordinate seasonal staff to ensure a seamless customer experience.

No two days are the same, and we're looking for someone who enjoys variety, responsibility, and continuous improvement. We measure success by results, initiative, and the ability to deliver exceptional experiences, not by sitting at a desk. This role is ideal for someone who values autonomy, takes ownership of their work, and enjoys balancing strategic planning in the winter with fast-paced operational leadership in the summer.

Key Responsibilities

Business Development & Growth (Off-Season)

• Develop and execute annual sales and marketing strategies
• Grow direct bookings through website, digital marketing, and partnerships
• Build relationships with tourism operators, travel agencies, cruise companies, hotels, and destination marketing organizations
• Manage OTA listings and optimize performance across booking platforms
• Identify new business opportunities, products, and revenue streams
• Assist with pricing strategies, promotions, and seasonal campaigns
• Analyze booking trends and recommend operational improvements
• Coordinate attendance at trade shows and tourism events where appropriate

Marketing

• Coordinate social media content and seasonal campaigns
• Oversee website updates and online presence
• Work with photographers, videographers, and marketing contractors
• Monitor advertising performance and marketing ROI
• Develop newsletters and customer communication campaigns
• Help strengthen the Overland Yukon brand across all channels

Operations Management (Operating Season)

• Oversee day-to-day rental operations
• Coordinate vehicle scheduling and fleet utilization
• Manage guest pick-ups, returns, and orientations
• Ensure vehicles are cleaned, maintained, and rental-ready
• Coordinate repairs and preventative maintenance
• Monitor inventory, supplies, and operational equipment
• Resolve customer issues professionally and efficiently
• Continuously improve operational systems and processes

What We're Looking For

We're looking for someone who combines strong business thinking with a hands-on approach.

Ideal candidates will have:

• Experience managing operations, hospitality, tourism, or service businesses
• Strong sales and marketing skills
• Excellent organizational and project management abilities
• Outstanding customer service and communication skills
• Confidence working independently with significant autonomy
• Strong leadership and people management experience
• Problem-solving mindset and ability to adapt quickly
• Valid Class 5 Driver's Licence

Experience in tourism, vehicle rentals, outdoor recreation, hospitality, or entrepreneurship is considered a strong asset.

What Success Looks Like

Within your first year, success will include:

• Increasing annual bookings and revenue
• Developing new tourism partnerships
• Delivering exceptional guest experiences
• Maintaining a well-organized and highly reliable fleet
• Leading a successful summer operating season

Why Join Overland Yukon?

This is an opportunity to help shape one of the Yukon’s most unique tourism businesses.

You'll have the autonomy to make decisions, introduce new ideas, and directly influence the company's growth. If you enjoy building businesses, creating memorable customer experiences, and working in a fast-paced entrepreneurial environment, we'd love to hear from you.

Compensation

• Annual salary: $60,00+bonuses
  
• Opportunities for professional development
• Significant autonomy and responsibility
• Opportunity for performance-based bonuses as the business grows