Senior Demand Planner

Position Title

Senior Demand Planner

Department

Procurement and Planning, Supply Chain

Reporting Manager

Director, Procurement and Planning

Why Wakefield Canada? Lead. Grow. Make an impact.

Join a purpose-driven, Canadian-owned company—The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world’s most recognized brands. Step into a high-impact leadership role where innovation, integrity, and people come first. We’re growing fast—and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.

Competitive compensation, benefits, and rewards. Real influence.

Competitive compensation, benefits, and rewards. Real influence.

Let’s build something great—together

About Wakefield Canada

Wakefield Canada is the exclusive distributor of Wakefield and Castrol premium lubricants in Canada. A trusted industry leader, we deliver innovative, high-performance solutions across automotive, heavy-duty, and industrial sectors. Our commitment to excellence, customer satisfaction, and a strong performance-driven culture has made Wakefield a top-tier workplace and partner of choice nationwide.

Position Overview

The Senior Demand Planner is responsible for the analysis of market and sales data across the organization and based on historical data points plus stakeholder input provides an accurate demand and supply forecast across various lines of business. This role is critical in ensuring effective planning for inventory management across the Canadian distribution/warehousing network to ensure full on-time service for Wakefield customers.

In addition the Senior Demand Planner will focus on the development and reporting of Key Performance Indicators (KPI’s), leading/standardizing/enhancing Sales and Operations Planning (S&OP) processes and optimizing forecasting tools including robust documentation. The incumbent will work closely with the Planning, Distribution, Finance and Sales teams.

Key Accountabilities

• Lead the development and publication of key performance indicators (KPI’s), as it relates to demand planning and financial forecasting;
• Detect variations in forecasted performance vs. actual and trending variations, seek resolutions with respective stakeholders;
• Establish and manage standardized reporting and dashboards;
• Provide analytical insight for further process improvement opportunities;
• Lead monthly cycle of S&OP and CPFR meetings, gathering market insights from various internal groups (Retail Sales, NCD Sales, RSM’s, Marketing and key accounts);
• Engage cross functional partners to ensure alignment on S&OP and CPFR process changes;
• Lead S&OP and CPFR current state/future state mapping sessions;
• Maintain and fine tune Forecasting Models to ensure models fit with market trends, judgment events and sales input;
• Responsible for supporting new product launches, product or account transitions, lifecycle planning, LRP and period forecast modeling;
• Work collaboratively with Planning Team and extended contacts to ensure forecasting requirements are met;
• Establish and monitor forecast accuracy, forecast bias and value-add metrics at appropriate product, customer, channel and location levels;
• Conduct structured root-cause analysis of forecast error and implement corrective actions with commercial and operational stakeholders;
• Evaluate statistical model performance and apply documented overrides based on promotions, customer intelligence, product lifecycle events and market conditions;
• Provide ad hoc forecasts, sales and prepare archive reports as requested to assist management decision making process;

KEY COMPETENCIES

• Problem resolution capabilities with strong analytical skills, detail orientation and high degree of accuracy;
• Excellent communication and interpersonal skills with ability to communicate with employees at all levels of the organization;
• Multi-tasker capable of working in a dynamic environment where managing and prioritizing multiple demands is essential;
• Must have a strong working knowledge of MS Excel;
• SQL Database and MS Dynamics AX knowledge is a strong asset;

Education / Experience

• University or College degree in Supply Chain, Business or Industrial Engineering;
• Supply Chain Management Association (SCMA) designation an asset;
• Certified Professional Forecaster (CPF/ACPF) designation an asset;
• Project Management Professional (PMP) or Certified Business Analysis Professional (CBAP) designation an asset ;
• 5+ years of Supply Chain experience (Supply Planning, Materials Planning, Production Planning, Demand Planning etc.);
• Experience with Enterprise Resource Planning (ERP) systems – Microsoft Dynamics an asset;
• Strong understanding of supply chain processes and its interrelationships with other functional areas;
• Intermediate to advanced knowledge of Microsoft Office Suite, including Excel (e.g., Pivot tables, VLOOKUP, etc.);
• Excellent interpersonal skills and ability to communicate well at all levels of the organization;

Working Conditions

• Office Environment

Why Join Wakefield

• Work with a recognized leader and trusted brand in the lubricant industry.
• Competitive compensation, bonus, and benefits package.
• Opportunities for professional growth and development.
• Dynamic and collaborative company culture.

Salary Range

$75,000 - $100,000

Join a purpose-driven, Canadian-owned company where you’ll be part of a team that moves fast, and makes a real impact—backed by a global brand and competitive rewards