Senior Consultant, Demand Generation Marketing - Digital Customer

Job Type:  Temporary Contract  
Work Model:  Hybrid  
Reference code: 135547
Primary Location:  Toronto, ON
All Available Locations:  Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Moncton, NB; Ottawa, ON; Regina, SK; Saint John, NB; Saskatoon, SK; St. John's, NL; Toronto, ON; Vancouver, BC; Victoria, BC; Winnipeg, MB

 

Our Purpose

 

R8dius is an Indigenous majority-owned professional services, technology implementation and managed services business. We are united by the goal of forging a new path for all of us to walk and prosper together.

It’s a rare thing when you get to help build the future. But that’s every day at R8dius. We’re working to turn R8dius into a meeting place, enabled by our shared purpose, where we can learn and grow together.

Our purpose is to “Widen the Circle”, or in other words, to expand the horizons of opportunity and prosperity so that Indigenous Peoples can be leaders in the professional services space. We are compelled to find solutions to challenging problems that drive our people, our company, and our clients forward. 

By living our Purpose, together we will make an impact that matters.

• Learn from deep subject matter experts through mentoring and on the job coaching
• Be encouraged to deepen your technical skills…whatever those may be.
• Partner with diverse clients to solve their most complex problems
• Enjoy flexible, proactive, and practical benefits that foster a culture of well-being and connectedness.
• Work in an agile work environment where work is what you do not where you do it

Summary

We are seeking a high-energy, exceptionally organized Demand Generation Marketing Program Manager on a 1 year fixed term contract to support the execution of integrated marketing campaigns that drive brand awareness, engagement, and high-quality lead generation. This role will act as the bridge between marketing strategy and operational execution, ensuring complex, multi-channel programs are delivered on time, within budget, and aligned with business objectives. The ideal candidate is a proactive problem solver with strong project management capabilities and a deep understanding of the B2B demand generation funnel. 

What will your typical day look like?

Lead the end-to-end program management of integrated demand generation campaigns and thought leadership initiatives, translating campaign strategies into actionable project plans, workflows, timelines, and deliverables. Develop and maintain project charters, Statements of Work (SOWs), project schedules, and milestone tracking documentation to ensure successful execution. Coordinate the development and delivery of marketing assets across multiple channels, including email, social media, websites, webinars, and digital campaigns, while monitoring program activities to ensure alignment with deadlines, objectives, and campaign goals.

 

Partner closely with marketing, sales, and go-to-market (GTM) stakeholders to align lead generation initiatives with revenue objectives and collaborate with resource managers and internal teams to secure the appropriate resources and expertise required for program execution. Communicate project status, risks, dependencies, and recommendations to stakeholders and leadership teams while managing external agencies, vendors, and content partners to ensure the timely delivery of high-quality marketing materials.

 

Oversee program budgets, monitor expenditures, and ensure campaigns remain within approved financial parameters. Support contract negotiations and evaluate agency and vendor performance against project objectives. Coordinate the activation and deployment of marketing assets across global and regional channels while overseeing content localization efforts to ensure campaigns resonate with target audiences across diverse markets and customer segments. Partner with regional marketing teams to identify market opportunities, address gaps, and adapt campaign strategies based on local business needs.

 

Develop and maintain comprehensive Bills of Materials (BOMs) to provide visibility into available campaign assets and resources. Build and optimize marketing automation workflows, lead nurturing programs, and lead-scoring models to improve campaign effectiveness. Analyze campaign performance metrics and translate findings into actionable recommendations for continuous improvement, while supporting seamless lead handoff processes between marketing and sales teams to maximize lead conversion opportunities and business outcomes.

About the team

You will be part of a fast-paced, collaborative demand generation marketing team focused on driving awareness, engagement, and pipeline growth through integrated marketing initiatives. The team works closely with marketing, sales, operations, and regional stakeholders to deliver scalable campaigns that generate measurable business impact. This environment values innovation, operational excellence, strategic thinking, and a data-driven approach to marketing performance.

Enough about us, let’s talk about you

You are someone with these required skills, experience & qualifications:

• Proven experience in demand generation, digital marketing, campaign management, or marketing program management roles.
• Experience working within B2B, SaaS, technology, or professional services environments.
• Strong program and project management skills, with experience managing multiple concurrent initiatives.
• Experience developing project plans, timelines, Statements of Work (SOWs), and campaign execution frameworks.
• Strong stakeholder management and cross-functional collaboration skills.
• Experience coordinating with agencies, vendors, and external partners.
• Experience managing marketing budgets and campaign expenditures.
• Knowledge of demand generation strategies, lead lifecycle management, and marketing funnel optimization.
• Experience with marketing automation platforms, lead nurturing, and lead scoring methodologies.
• Strong analytical skills with the ability to evaluate campaign performance and identify opportunities for optimization.
• Excellent written, verbal, and presentation communication skills.
• Ability to manage competing priorities in a fast-paced and evolving environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.

 

It would be great for you to have some of these nice to haves as well:

• Experience managing global or regional demand generation programs.
• Familiarity with marketing automation platforms such as Marketo, HubSpot, Eloqua, Pardot, or similar tools.
• Experience supporting content marketing and thought leadership initiatives.
• Knowledge of campaign performance reporting, attribution models, and pipeline analytics.
• Experience with localization and regional campaign activation strategies.
• Understanding of sales and marketing alignment best practices.
• Experience developing Bill of Materials (BOMs) and campaign asset management frameworks.
• Strong organizational skills with exceptional attention to detail.
• PMP, Agile, or related project management certifications would be considered an asset.

 

Total Rewards

The salary range for this position is $80,000 - $138,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people's unique strengths and contributions and rewarding the value that they deliver.

Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. On top of our regular paid vacation days, some examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, firm-wide closures known as "Deloitte Days", dedicated days of for learning (known as Development and Innovation Days), flexible work arrangements and a hybrid work structure.

Reasons to believe in R8dius are reasons to believe in the future. 

 

We are Indigenous majority-owned.  

The brighter future we seek must ensure Indigenous knowledge is the beacon that guides this business forward.

We create new paths. 

Combining Indigenous knowledge and worldviews with imaginative solutions and advanced technologies will illuminate new opportunities for individuals, and new 
forms of progress for our communities.

We are a national network. 

R8dius is a network comprised of Indigenous and Deloitte’s service capabilities. We share values, a focus on long-term change, and the belief that a purpose-led organization can make an impact for all. 

Have as many careers as you want.

We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.

 

The next step is yours

 

R8dius is committed to building an inclusive and diverse environment where are team members and clients feel like they belong.

Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI.

We seek applicants with a range of skills and abilities. We are committed to providing a diverse candidate experience. If you require accommodations, we encourage you to connect with us at View email address on careers.deloitte.ca if you require an accommodation. All other inquires can be sent to  View email address on careers.deloitte.ca .

We acknowledge that R8dius operates on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a new relationship of respect, collaboration, and stewardship.