Influencer Marketing Manager

Heave is a creative agency that turns brands into cultural moments. We combine internet-native content with one of the largest meme and creator distribution networks online (40M+ followers across IG and TikTok) to get brands seen by Gen Z and millennials. We've run campaigns for DoorDash, Hinge, Netflix, Dunkin', Liquid I.V., HexClad, Polymarket and dozens of fast-growing DTC brands and consumer apps. If you've scrolled past something that made you stop, laugh, and share, there's a good chance we were behind it.What you'll do
Build and own Heave's influencer offering end-to-end, from creator sourcing to final ad performanceSource, vet, and sign creators who can write and perform short-form skits (comedy, POV, storytime, relatable formats) across TikTok, IG Reels, and YouTube ShortsNegotiate rates, usage rights, whitelisting/Partnership Ads access, and exclusivityBrief creators on hooks, angles, and messaging that convert as ads, not just content that gets likesManage multiple client campaigns at once: timelines, approvals, deliverables, and paymentsPartner with client media buyers to launch creator content as Meta Partnership Ads (and TikTok Spark Ads), then iterate on what's workingTrack performance (hook rate, hold rate, CTR, CPA, ROAS) and feed learnings back into the next round of briefsGrow a scalable creator roster that becomes a long‑term asset for Heave and our clientsHelp sales package and price the offer, and join client calls as the subject‑matter expertWhat we're looking for
Experience in influencer or creator marketing, ideally at an agency, creator platform, or fast-growing DTC brand / consumer appA track record of creator content that was turned into paid ads. Bring examples, spend levels, and resultsStrong understanding of Meta Partnership Ads / whitelisting, usage rights, and how creative performs in paid socialA real network of creators and talent managers, and a sharp eye for who can actually perform on cameraNative fluency in internet culture. You know what's funny on TikTok this week and whyOrganized and calm running many creators and clients at onceStrong negotiator who protects both budget and relationshipsBonus: experience with comedy/skit creators, TikTok Spark Ads, or building a service line from zeroWhat we offer
Performance bonus tied to service‑line growthFully remote (North America)Ownership of a brand‑new service line at a profitable, fast‑growing agencyWork with major brands and the fastest‑growing DTC brands and consumer appsDirect access to the founders and a team that moves fast
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