B2b Marketing Operations Specialist

Support B2B marketing operations for Westburne in Mississauga, coordinating partner programs, digital channels, content, and measurable national campaigns.This National Marketing Specialist role reports to the National Marketing Manager and focuses on reliable execution across a national network. You will support supplier programs, product launches, seasonal initiatives, and partner communications. The position combines stakeholder management with campaign documentation, tracking sheets, performance logs, SEO-friendly content, and channel alignment. You will coordinate with Sales, Branch Managers, suppliers, agencies, vendors, and internal marketing teams. The work requires judgment, problem solving, accuracy, consistency, and ownership while translating strategy into actionable delivery.Key Responsibilities:
Coordinate go-to-market planning for supplier and seasonal initiativesMaintain campaign tracking sheets, documentation, and performance logsAlign performance marketers across digital marketing channelsManage Westburne’s National GMB, Response, and online reputationSupport Westburne TV segmentation, deployment preparation, and reportingRequirements:
Understanding of B2B distribution and channel partner programsAbility to manage stakeholders and maintain cross-functional alignmentStrong digital marketing execution and problem-solving capabilityKnowledge of CRM platforms, segmentation, and basic automationAbility to operate accurately with consistency and ownershipApply B2B marketing operations, partner coordination, and performance tracking skills to Westburne’s national campaigns.
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