Senior Marketing Manager

At Obakki, we’re more than just a luxury brand with an online store—we’re a purpose-driven home goods and lifestyle company committed to connecting people through modern design that is both meaningful and intentional. Every piece we curate is handcrafted in collaboration with world-class artisans—real people whose craft infuses your home and hospitality space with connection and purpose.
We believe that conscious consumption and slow design can create positive change in the world. As a collective of innovators and changemakers, we are dedicated to building a better future for our global artisan partners—one thoughtfully designed product at a time.
Are you driven by purpose? Do you thrive in a creative, fast-paced environment where your ideas truly matter? We’re looking for innovative thinkers with the passion and determination to make a lasting impact on our company and our mission.
At Obakki, your qualifications are only part of the equation. What matters most is your passion for change and your ability to make things happen.
OVERVIEWThe Senior Marketing Manager plays a critical leadership role at Obakki, owning the day-to-day execution of marketing across channels while managing and developing the marketing team. This role is responsible for translating high-level strategy and annual planning into cohesive campaigns, channel plans, and operational excellence.
Reporting into senior leadership and working closely with a strategic marketing advisor, this role leads the GTM calendar, oversees campaign execution, manages agencies, and ensures marketing efforts are aligned with business priorities, product launches, and brand standards.
This is a hands-on leadership role for a thoughtful, organized marketer who thrives in a collaborative, fast-paced, design-led environment. The ideal candidate is comfortable working on both high-level strategy as well as in day-to-day execution.
KEY RESPONSIBILITIES
Lead and manage the marketing team, including the Digital Marketing Manager, Ecommerce & Merchandising Specialist and Social Media / Content Manager
Run weekly 1:1s, team meetings, and planning sessions to ensure clarity, accountability and alignment
Coach and develop team members, supporting skill growth and performance over time
Foster a collaborative, organized and high-performing marketing culture
GTM Planning & Campaign Management
Own the marketing GTM calendar, ensuring all launches, campaigns, and initiatives are clearly planned, resourced and executed
Ensure marketing efforts support broader business objectives and brand initiatives
Translate annual marketing strategy and priorities into quarterly and monthly plans
Lead campaign planning across channels, ensuring cohesive storytelling and execution
Partner with ecommerce, operations, and creative teams to align product priorities, merchandising and launch readiness
Oversee channel strategy and execution across email, social, editorial, paid media and campaigns
Work collaboratively with the team to define channel KPIs and performance targets
Review performance regularly, identifying insights and opportunities
Optimize channel plans based on results, seasonality and business needs
Project Management & Operations
Own marketing workflows and project management using Asana
Ensure campaigns and initiatives are clearly scoped, prioritized, and delivered on time
Balance multiple workstreams while maintaining a high standard of quality and organization
Act as the operational backbone of the marketing function
Agency & Contractor Management
Manage external agencies and partners, including paid media and PR
Oversee briefs, timelines and performance
Ensure agencies are aligned with Obakki’s brand, goals and GTM calendar
QUALIFICATIONS
5+ years of experience in marketing, with at least 2+ years in a people management role
Proven experience leading integrated marketing campaigns and GTM planning
Strong understanding of channel strategy across email, social, editorial and paid media
Demonstrated ability to manage teams, agencies and team workflows
Highly organized with strong project management skills
Comfortable working in a fast-paced, collaborative environment
Excellent written and verbal communication skills
Working proficiency with Klaviyo, Asana, Google Analytics and Shopify
This is an in-office role and candidates based in Vancouver are preferred
PERKS + BENEFITS
Competitive compensation package
Opportunities for career advancement and growth
Inclusive and dynamic office culture
Engagement and team-building opportunities
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