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B2b Lifecycle Marketing & Personalization Lead

Definity

Winnipeg, MB
Definity is seeking a Manager, Lifecycle Marketing & Personalization to lead B2B lifecycle marketing across broker and customer journeys. You will partner with Marketing Communications, Sales, Product, Analytics, and Technology to translate objectives into targeted programs that drive engagement, lead generation and growth.You will develop audience segmentation, journeys, and personalization, while advancing Definity’s lifecycle marketing capabilities and marketing technology.
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Vacancy posted 1 hour ago
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