Senior Marketing Manager Alberta Homes

Lead the marketing strategy for Alberta Homes with Brookfield Residential on an 18-month contract. Drive lead generation and customer experience initiatives while overseeing a dynamic marketing team.
As the Senior Marketing Manager, you will develop and execute the annual marketing strategy and budget for Alberta's residential projects. This role requires 7+ years of marketing experience, particularly in real estate, and demands advanced skills in digital marketing and CRM. You'll collaborate closely with cross-functional teams to launch successful marketing campaigns and initiatives across various channels.
Key Responsibilities: - Develop and manage annual strategic marketing plan and budget - Lead omni-channel marketing campaign execution in various media - Collaborate with communities and sales for aligned strategies - Oversee marketing automation and CRM initiatives - Monitor campaign performance and optimize lead generation
Requirements: - Post-secondary degree in Marketing or similar - 7+ years marketing experience, real estate focus preferred - Strong CRM experience, preferably with HubSpot - Proven team leadership and project management skills - Focus on strategic performance and client service
Make impactful contributions as a marketing leader, driving customer experiences and business outcomes with Brookfield Residential.#J-18808-Ljbffr