Vp Digital Marketing Department Leader
Blacksmith Agency
Lead digital marketing strategy remotely for Blacksmith Agency across the USA, Canada, or South Africa, guiding PPC and SEO specialists. Own departmental delivery.
As VP of Digital Marketing, you manage the PPC strategist and SEO strategist rather than building campaigns. You set channel strategy, guide budget allocation, and make sure client results, reporting, and standards hold across multifamily, B2B, and technical accounts.
Key Responsibilities:- Lead PPC and SEO specialists across the department
- Set quality standards for audits, reporting, and delivered work
- Audit attribution and GA4 accuracy across client accounts
- Diagnose account risks and lead client escalations
- Own hiring plans and first-round team interviews
- Seven or more years across paid media and SEO
- Previous responsibility for specialist reviews and development
- Depth in Google Ads, GA4, Search Console, Meta, and Microsoft Ads
- Agency experience managing many accounts simultaneously
- Experience owning client conversations during underperformance
Bring department leadership, channel strategy, and paid media and SEO judgment to Blacksmith Agency’s remote client accounts.
#J-18808-LjbffrVacancy posted 2 hours ago
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