Head of Digital Performance

About the Lacroix Medical Group

 

A leader in private medicine in Quebec, the Lacroix Medical Group comprises three rapidly growing divisions:

• Medical Clinics
• Operating Rooms
• Biomedical Laboratory

 

Since its founding in 2009, the Lacroix Medical Group has experienced sustained growth and now has nearly 350 employees across its various divisions. Driven by an ambitious and entrepreneurial vision, the organization continues its expansion across the province and aspires to accelerate its development in national and international markets.

 

OUR MISSION

To be the benchmark in private healthcare.

 

OUR VALUES

Passion | Respect | Integrity | Commitment | Innovation

 

Mandate

Reporting to the Director of Marketing, the Digital Performance Manager plays a key role in the growth, reach, and success of the Lacroix Medical Group.

Passionate about digital marketing, data, and innovation, this individual leverages their expertise to develop high-performing strategies that generate a tangible impact on our business objectives. Their daily challenge: transforming data into opportunities, strategies into results, and ideas into measurable actions. In a dynamic environment encompassing multiple clinics, services, and business lines, the successful candidate will lead the organization's overall digital performance. They will develop, deploy, measure, and optimize digital media campaigns to increase our visibility, generate business opportunities, and maximize the return on our marketing investments. A true strategic partner to internal teams, this proactive individual will work closely with various stakeholders to understand their challenges, identify the best growth opportunities, and recommend innovative, results-oriented solutions. Thanks to her expertise, she actively contributes to the evolution of our digital maturity, the continuous improvement of our practices, and the achievement of our growth ambitions. Curious, analytical, and always on the lookout for new trends, the Digital Performance Manager enjoys experimenting, innovating, and pushing boundaries. Whether through campaign optimization, advanced data analytics, artificial intelligence, geolocation, or new approaches to digital marketing, this individual helps maintain the Lacroix Medical Group's position among the most innovative organizations in its sector. If you are performance-driven, thrive on challenges, and want to grow in an environment where your ideas will have a concrete and measurable impact, this position is for you. Your Role Take charge of the activation, management, and analysis of digital media campaigns (SEM, programmatic, and social media). Ensure the implementation of trafficking, online deployment, execution, daily bid monitoring, campaign health, and performance analysis. Manage and ensure adherence to media budgets while optimizing ROI. investments. Support internal clients, understand their needs, advise them, and recommend the best digital strategies. Ensure rigorous monitoring of conversions, data quality, and overall campaign performance. In-depth analysis of results, identify optimization opportunities, and share learnings with team members. Effectively navigate between multiple projects, brands, and priorities simultaneously. Manage and optimize Google Ads and Meta Ads campaigns to achieve established performance objectives. Utilize measurement and optimization tools such as Google Analytics 4, Google Search Console, and SEMrush. Design, maintain, and analyze performance dashboards in Looker Studio. Constantly monitor best practices in Generative Engine Optimization (GEO) and Search Engine Optimization (SEO). Participate to the development, implementation, and execution of digital strategies with the team's various experts. Identify and recommend new acquisition, conversion, and optimization opportunities to support the organization's growth.

 

The Ideal Candidate

• Bachelor's degree in marketing, communications, or a related field.
• Minimum of 6 to 8 years of experience in digital marketing and performance campaign management.
• Experience in an environment encompassing multiple divisions, brands, or business lines.
• Agency experience (a significant asset).
• Valid Google Ads certification.
• Excellent command of Google Ads, Meta Ads, Google Analytics 4, and Looker Studio.
• Experience with other platforms and tools, including Google Tag Manager and TikTok Ads Manager.
• Strong analytical skills and a strong results orientation.
• Highly autonomous, rigorous, and organized.
• Initiative and ability to thrive in a constantly evolving environment.
• Ability to manage multiple priorities in a context of rapid growth.
• Excellent command of both spoken and written French and English.
• Strong interest in innovation, artificial intelligence, and the evolution of digital technologies.

 

Our Benefits

• Lacroix Gift Card of $500 per year, including fast access to a doctor.
• Annual Health Account of $1,100, which can reach $2,000 based on years of service. FTQ Workers' Fund with employer contribution. Annual budget dedicated to continuing education. Real opportunities for career advancement and professional development. Three weeks of vacation upon hiring. Four paid floating holidays per year. Hybrid work model. Free parking. Modern, bright, and collaborative work environment. Unlimited coffee and employee lounge. Join an ambitious, growing organization where your expertise, ideas, and passion will directly contribute to shaping the future of private healthcare. Quebec.