Manager, Demand Generation

TMX Careers
Venture outside the ordinary - TMX Careers The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross‑functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we’re powering some of the nation’s most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.Ready to be part of the action? The Manager, Demand Generation is part of the Enterprise Marketing team and is responsible for developing and executing demand generation strategies that drive measurable growth, with a primary focus on supporting Datalinx. The role leads integrated campaigns, paid media, lead generation, marketing automation, and performance optimization. TMX Group is seeking a Marketing Manager to join the Enterprise Marketing team with primary responsibility for Datalinx, TMX’s market data, analytics and technology solutions business. The candidate will develop and execute demand generation and integrated marketing programs that accelerate business growth. This role is performance-driven, with a mandate to drive pipeline, engagement, and revenue impact through targeted marketing programs. You will partner closely with business leaders to translate strategic priorities into measurable marketing outcomes, with a strong focus on digital campaigns, paid media, and lead generation. The ideal candidate combines strategic thinking with hands‑on execution, bringing a strong commercial mindset and a proven ability to influence stakeholders and drive measurable pipeline growth.This role is Hybrid (2 to 3 days/week at the office) - based in Montreal, Qc.Key Accountabilities
Demand Generation & Campaign Strategy
Develop and execute demand generation strategies aligned to business growth objectives for DatalinxOwn the full campaign lifecycle: planning, targeting, execution, optimization, and reportingOwn marketing contribution to pipeline, including qualified lead generation and performance against defined growth targetsManage campaign budgets and allocate spend across channels to maximize return on investmentPartner with Sales and Product teams to align on target audiences, value propositions, and conversion strategiesGuide development of high-impact, conversion-oriented content (e.G., landing pages and campaign assets) optimized for search engines and AI-powered answer platformsAct as a trusted marketing partner to stakeholders across Datalinx
Digital & Paid Media Execution
Lead development and execution of paid media strategies (programmatic, search, and paid social) to support acquisition goalsOptimize channel mix, targeting, and creative to maximize ROI and cost-efficiencyLeverage marketing automation and CRM tools to manage lead flows, nurturing, and scoringDevelop and execute SEO/AEO strategies to improve organic visibility, search performance across key digital channelsContinuously test, learn, and scale high-performing tactics
Performance Measurement & Optimization
Define and track KPIs across campaigns (e.G., MQLs, SQLs, conversion rates, ROI)Deliver actionable insights through regular reporting and post-campaign analysisIdentify opportunities to improve funnel performance and marketing effectiveness
Must Have(s)
8+ years of experience in B2B marketing, with a strong focus on demand generationAt least 3+ years experience in Digital marketingExperience in B2B financial services, capital markets or fintech is strongly preferredBA in marketing, business, or a related fieldProven track record of driving pipeline and measurable business outcomes through marketing campaignsHands‑on experience managing paid media campaigns (programmatic, search, and paid social)Ability to develop high‑performing, conversion‑oriented messaging and contentStrong understanding of marketing automation, CRM systems, and lead management processes, with strong working knowledge of digital channels (SEO/AEO, email, social)Experience working with data, analytics, and performance optimizationStrong project, time management and organizational skillsAbility to operate both strategically and tactically in a fast‑paced environment with competing priorities and tight deadlinesStrong stakeholder management and communication skillsComfort in working individually, within a team and also with senior managementNice to Have
Bilingualism (French/English) is an assetIn the market for…
Excitement - Explore emerging technology and innovation, as well as ventures and digital finance that shape the future of global markets! Experience the movement of the market while grounded in the stability of close to 200 years of success.Connection - With site hubs in some of the world’s most multicultural cities, we leverage our size and structure to create rich connections and belonging while experiencing powerful global impact through our work.Impact - More than a platform, we use our talents to power mission‑critical systems that drive global economic advancement, innovation, and growth. As well, our employee‑led Team Impact spreads social good via our giving strategy.Wellness - From empathetic leadership to a culture of flexibility and balance, we believe wellness at work creates the maximum yield and a stronger “we”. Plus, with a cloud‑first and hybrid workstyle, as well as generous time‑off and leaves, we support a life well lived!Growth - From a growth mindset in our work, to expansion in our business, TMX is home to action‑takers energized by the achievement of ambitious growth.Our Culture
The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross‑functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we’re powering some of the nation’s most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.Our Business
TMX Group operates global markets, and builds digital communities and analytic solutions that facilitate the funding, growth and success of businesses, traders and investors. TMX Group's key operations include Toronto Stock Exchange, TSX Venture Exchange, TSX Alpha Exchange, The Canadian Depository for Securities, Montréal Exchange, Canadian Derivatives Clearing Corporation Trayport and VettaFi, which provide listing markets, trading markets, clearing facilities, depository services, technology solutions, data products and other services to the global financial community. TMX Group is headquartered in Toronto and operates offices across North America (Montréal, Calgary, Vancouver and New York), as well as in key international markets including London, Singapore and Vienna. For more information about TMX Group, visit Follow TMX Group on Twitter: @TMXGroup.Working at TMX
TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.Please note that our company is not currently sponsoring work permit applications and the applicant must be authorized to work in the country where this position is located.
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