Senior Living Paid Media Manager

Own paid media strategy for senior living clients at Blacksmith Agency, working remotely from Canada, South Africa, or the USA. Lead Google Ads and Meta campaigns.As PPC Manager, Senior Living, you manage paid media for senior living operators and home care agencies. You make targeting, budget, bidding, and roadmap decisions across multiple client accounts. The role focuses exclusively on paid media, with SEO handled separately.Key Responsibilities:
Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft AdsAllocate budgets, optimize bidding, targeting, and creative testingUse GA4, tag manager, and platform pixels for trackingBuild 90 day and quarterly client roadmapsGrow accounts through retention, upsell, and relationshipsRequirements:
Three plus years hands-on with Google Ads and MetaCampaign building, management, and optimization experienceProven ROAS, CPA, or pipeline improvement resultsAgency experience managing several clients simultaneouslyClear spoken English for live calls with US clientsBring senior living paid media expertise, platform fluency, and confident budget leadership to Blacksmith Agency’s client accounts.
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