Senior Living Paid Media Manager

Own paid media strategy remotely for senior living clients, using Google Ads, Meta, LinkedIn, and Microsoft Ads to guide growth.As Paid Media Manager, Senior Living at Blacksmith Agency, you will lead accounts for senior living operators and home care agencies. You will set targeting, budgets, roadmaps, and client-facing narratives. Your work centers exclusively on paid media, while a separate strategist handles SEO.Key Responsibilities:
Manage paid media across Google Ads, Meta, LinkedIn, and Microsoft AdsAllocate budgets, adjust bids, target audiences, and test creativeDecide when campaigns should be stoppedMaintain conversion tracking and attribution through GA4 and pixelsPresent roadmaps, performance narratives, retention, and account growthRequirements:
Three-plus years hands-on with Google Ads and MetaCampaign-building, management, and optimization experienceDemonstrated movement in ROAS, CPA, or pipeline metricsAgency experience managing several clients simultaneouslyClear spoken English for live calls with United States clientsBring paid media leadership, campaign optimization, and client strategy to Blacksmith Agency’s senior living accounts remotely.
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