Digital Marketing Campaign Delivery Manager

Scotiabank

Drive digital marketing campaigns at Tangerine through data-driven decisions, channel ownership, and end-to-end customer journey delivery. This is a 12-month contract.As Digital Marketing Delivery Manager, you will report to the Senior Manager, Digital Marketing Delivery. You will develop go-to-market strategies, launch owned-channel campaigns, and optimize performance. The work spans email, push notifications, mobile ads, websites, landing pages, personalization, and testing.Key Responsibilities:
Lead campaign go-to-market strategy and channel ownershipLaunch email, push, mobile, and website campaignsCoordinate content with editorial and creative teamsAnalyze client behavior, segmentation, and campaign successOptimize performance using Google Analytics and Looker Studio ProRequirements:
Marketing, advertising degree, or equivalent education and experienceThree to five years of digital marketing experienceExperience in demanding digital-oriented organizationsStrategic marketing leadership in agile environmentsAI fluency and ability to drive results through changeApply digital marketing strategy, campaign delivery, analytics, and optimization expertise to Tangerine’s customer-focused banking communications.
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