Consumer Insights Innovation Marketing Manager

Turn consumer insights into Nido innovation and brand experiences as a Marketing Manager at Nestlé Canada in hybrid North York.This Marketing Manager leads the development of Nido’s 18-month and three-year plans, connecting consumer understanding with innovation and renovation. You will manage brand strategies, integrated communications, media planning, and commercial priorities. Success requires strong marketing fundamentals and experience in consumer-driven categories.Key Responsibilities:
Translate global consumer insights into compelling brand experiencesDevelop the five-year Innovation and Renovation roadmapEnsure initiatives are technically feasible and financially validatedLead integrated communication planning across consumer touchpointsTranslate insights into integrated media strategiesRequirements:
Three to five years of progressive Marketing Manager experienceExperience managing brands across multiple consumer segmentsStrong foundation in marketing fundamentalsExperience within complex, regulated categoriesDemonstrated end-to-end marketing plan executionApply consumer insight, innovation planning, and integrated communications expertise to Nido’s brand development at Nestlé Canada.
#J-18808-Ljbffr