Paid Media Strategy Manager
Blacksmith Agency
Lead paid media strategy remotely for Blacksmith Agency, managing Google Ads, Meta, LinkedIn, and Microsoft Ads across client accounts.
As Performance Marketing Manager, you own targeting, budgets, roadmaps, and client narratives for B2B and growing-brand clients. Your work stays focused on paid media, while SEO has a separate strategist. You make strategic decisions across campaigns, measurement, and account growth.
Key Responsibilities:- Manage paid media across four major advertising platforms
- Allocate budgets, bids, targeting, and creative tests
- Maintain conversion tracking and attribution using GA4
- Build ninety-day and quarterly client roadmaps
- Drive retention, upsell, and long-term relationships
- Three-plus years hands-on with Google Ads and Meta
- Experience building, running, and optimizing campaigns
- Track record improving ROAS, CPA, or pipeline numbers
- Agency experience managing several clients simultaneously
- Clear spoken English for live US client calls
Bring paid media expertise, measurement discipline, and client strategy to Blacksmith Agency’s remote performance marketing team.
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