B2b Marketing Creative Director

Shape B2B creative strategy at Directive Consulting, guiding campaigns, storytelling, and conversion-focused design in a fully remote Canadian role.This Creative Director leads a Performance Design department within Directive’s B2B marketing agency. You will develop the department’s creative vision, strengthen its methodology, and connect craft with performance across client work. The role includes leadership, client conversations, new business pitches, financial projections, and monthly quality and results discussions.Key Responsibilities:
Elevate creative across paid social, display, video, and landing pagesBuild workflows supporting excellent internal and external client outputRepresent Performance Design in pitches and client conversationsPartner with senior leadership on the DiscoverabilityOS processArticulate creative’s value as a strategic capabilityRequirements:
Five or more years in performance or growth-focused agenciesProven creative team management and coaching experienceAbility to present strategy and financial projectionsStrong understanding of creative departments as businessesAbility to translate creative thinking into business languageBring strategic creative leadership, B2B marketing knowledge, and executive communication to Directive’s Performance Design department.
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