Performance Marketing Strategist B2b

Shape performance marketing remotely at Blacksmith Agency, owning budgets, targeting, and testing for B2B and growing-brand clients. Paid media is your sole focus.This Paid Media Strategist position places you at the strategic table for multiple client accounts. You make budget calls, determine campaign direction, and explain performance narratives. Your toolkit includes Google Ads, Meta, LinkedIn, Microsoft Ads, and conversion tracking.Key Responsibilities:
Own targeting and budget allocation across client accountsManage bidding, creative testing, and campaign decisionsMaintain reliable conversion tracking and attributionExplain numbers and strategy during client callsDevelop account growth through retention and upsellRequirements:
Three-plus years of hands-on Google Ads and Meta experienceCampaign-building, execution, and optimization experienceEvidence of improving ROAS, CPA, or pipelineExperience serving several agency clients concurrentlyClear spoken English with United States clientsUse performance marketing judgment, platform expertise, and client communication to guide measurable paid media growth.
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