Marketing Director

Agilus by Synergie is recruiting for a Marketing Director in the Power Sports, Marine & Recreational Products Sector in Barrie, Ontario.

Are you a strategic marketing leader ready to take full ownership of a major consumer brand in the powersports space? This is a rare opportunity to lead national marketing strategy, shape brand direction, and build high-impact campaigns across a diverse product portfolio including motorcycles, ATVs/powersports, and marine products.

Reporting directly to the President, this role will be responsible for developing and executing the Canadian marketing strategy, growing brand awareness, increasing dealer engagement, and driving retail traffic through an established dealer network. You will lead a high-performing marketing team while influencing business growth at a national level.

Total Rewards:

• $155,000 - $165,000 annually
• Competitive compensation with flexibility for highly relevant industry experience
• Direct access to executive leadership and influence on company direction
• Full ownership of national marketing strategy and execution
• Opportunity to lead and mentor an established marketing team
• Work within an exciting, enthusiast-driven industry
• High visibility role with strong impact on revenue and brand growth
• Collaborative environment working closely with dealers and business partners
• Stable, well-established organization with long-term growth potential

A Typical Day:

• Develop and execute national marketing and advertising strategies
• Lead Canadian brand positioning while aligning with global marketing objectives
• Manage marketing budgets, forecasts, ROI measurement, and campaign performance
• Develop programs that drive retail traffic, customer acquisition, and sales through independent dealerships
• Oversee dealer marketing programs, co-op advertising initiatives, sponsorships, events, and promotions
• Partner closely with dealers to support local market growth and strengthen dealer engagement
• Lead the development of product marketing materials, retail programs, and sales support tools
• Analyze campaign performance and continually improve marketing effectiveness
• Manage agency relationships, external vendors, and key marketing partners
• Lead, coach, and develop a team of marketing professionals

You Bring:

• 15+ years of progressive marketing leadership experience, including strategy development, budget ownership, and team leadership
• Proven experience building and growing consumer brands through dealer, distributor, retail, or channel-based sales networks
• Strong background in consumer product branding, product marketing, and go-to-market strategy
• Experience developing dealer-focused marketing programs that drive retail traffic, customer acquisition, and sales growth
• Experience managing large marketing budgets, national campaigns, and integrated marketing programs
• Demonstrated success leading, mentoring, and developing high-performing marketing teams
• Expertise across both traditional marketing channels (events, sponsorships, trade shows, dealer programs) and digital channels (CRM, social media, eCommerce, analytics)
• Strong stakeholder management across executive leadership, internal teams, dealers, distributors, and external partners
• Excellent communication, presentation, leadership, and strategic-thinking skills
• Experience working with dealer co-op advertising programs, channel marketing initiatives, or distributor marketing programs is considered a strong asset
• Proven experience within the powersports, motorcycle, marine, recreational vehicle (RV), agricultural equipment, construction equipment, heavy equipment, or automotive OEM industries with significant dealer-network responsibility

Ideal Candidate Profile:

• Demonstrated success building and growing a brand in Canada
• Experience creating marketing programs that drive sales through independent dealerships
• Experience supporting and growing dealer, distributor, or channel networks
• Strong track record developing national marketing strategies and go-to-market plans
• Comfortable balancing strategic planning with hands-on execution
• Able to lead, coach, and develop an in-office marketing team

This role is best suited to candidates who have experience marketing products through dealer, distributor, or channel-based sales networks. Candidates whose backgrounds are primarily focused on SaaS, professional services, financial services, digital marketing, or agency environments without significant dealer-network or product-marketing experience may not be aligned with the requirements of this opportunity.

This posting is for an active opening.