Shopper Marketing Manager

Our client is seeking a strategic and results-oriented
Shopper Marketing Manager
to lead the development and execution of shopper marketing, retail activation, and channel marketing initiatives. This role will be responsible for translating brand objectives into impactful marketing programs that drive consumer engagement, customer activation, and business growth across multiple channels.
The ideal candidate brings a strong background in shopper marketing within a consumer products environment and has experience leveraging consumer insights, commercialization strategies, and cross-functional partnerships to drive results.
Key ResponsibilitiesShopper Marketing Strategy
Develop and execute annual and quarterly shopper marketing plans aligned with business objectives and budget requirements.
Create insight-driven activation strategies that support brand growth and customer engagement.
Develop channel-specific marketing programs across retail, foodservice, and digital commerce channels.
Identify priority categories, key products, target shopper segments, and purchase occasions through consumer and market insights.
Align marketing initiatives with sales, distribution, profitability, and customer acquisition goals.
Build targeted strategies to support:
Product velocity growth
New customer acquisition
Repeat purchase and loyalty
Category and shelf-share protection
Commercialization & Product Launch Support
Maintain an integrated marketing calendar that supports promotions, customer programs, new product launches, and seasonal opportunities.
Support commercialization activities related to product launches, packaging updates, and go-to-market execution.
Partner with cross-functional teams to ensure timely and successful execution of marketing initiatives.
Business Analysis & Performance Management
Conduct pricing and promotional analyses, including competitor benchmarking and profitability assessments.
Measure the effectiveness of marketing investments and promotional programs.
Monitor market conditions, consumer trends, and competitive activity to identify opportunities and risks.
Recommend optimization strategies based on performance results and shopper insights.
Cross-Functional Collaboration
Partner closely with Sales, Finance, Supply Chain, Operations, and external agency partners.
Provide leadership and guidance on shopper marketing initiatives across the organization.
Support special projects and strategic business initiatives as needed.
Required Qualifications
Bachelor's degree in Marketing, Business, Commerce, or a related field.
3+ years of progressive experience in shopper marketing, trade marketing, brand marketing, category management, or related disciplines.
Experience within Consumer Packaged Goods (CPG), Food & Beverage, or a related industry.
Proven experience supporting shopper marketing programs, product launches, promotional planning, pricing analysis, and market research initiatives.
Strong analytical and strategic thinking skills with the ability to translate insights into actionable business recommendations.
Advanced proficiency in Microsoft Excel, PowerPoint, and Word.
Excellent communication, presentation, and stakeholder management skills.
Demonstrated ability to manage multiple priorities and deliver results in a fast-paced environment.
Fluency in both English and Chinese (written and verbal) required.
Preferred Qualifications
MBA or other advanced business degree.
Experience utilizing ERP systems, business intelligence platforms, syndicated data sources, retailer reporting tools, and digital marketing platforms.
Strong project management experience with proven success leading cross-functional initiatives.
Competitive compensation and comprehensive benefits package offered. Additional details will be shared with qualified candidates during the interview process.
Confidential Search:
To protect the confidentiality of our client, additional company information will be shared with candidates who are selected to move forward in the process.
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