Growth Manager Active Trading Crypto
Wealthsimple
Drive active-trader growth at Wealthsimple through paid media and lifecycle marketing. This hybrid role connects high-intent audiences with funded trading and crypto engagement.As Growth Manager, you will own performance and lifecycle marketing for Wealthsimple’s active trader and crypto business. You will acquire traders, convert accounts into funded activity, and deepen engagement across products and benefits. Success depends on paid media, lifecycle journeys, funnel analytics, and cross-functional partnership.Key Responsibilities:
Own demand generation across trader and crypto channelsManage budgets, vendors, media buys, and testingBuild activation, funding, first-trade, and re-engagement journeysCoordinate launches across paid, lifecycle, web, and product surfacesReport funnel performance and recommend testing prioritiesRequirements:
Four to six years in performance, growth, or lifecycle marketingHands-on paid media budget and campaign management experienceLifecycle platform experience with Braze, Iterable, HubSpot, or similarExperience marketing to engaged, high-intent consumer audiencesAnalytical, cross-functional, and AI-enabled working approachBuild Wealthsimple’s active-trader and crypto growth engine through paid media, lifecycle expertise, testing, and analytics.
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Own demand generation across trader and crypto channelsManage budgets, vendors, media buys, and testingBuild activation, funding, first-trade, and re-engagement journeysCoordinate launches across paid, lifecycle, web, and product surfacesReport funnel performance and recommend testing prioritiesRequirements:
Four to six years in performance, growth, or lifecycle marketingHands-on paid media budget and campaign management experienceLifecycle platform experience with Braze, Iterable, HubSpot, or similarExperience marketing to engaged, high-intent consumer audiencesAnalytical, cross-functional, and AI-enabled working approachBuild Wealthsimple’s active-trader and crypto growth engine through paid media, lifecycle expertise, testing, and analytics.
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Vacancy posted 41 minutes ago
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