Marketing Manager

1Click Energy Solutions Inc. | Toronto,Ontario | Full-TimeWork arrangementThis is a full-time, in-person position at ourdowntown Toronto office. Remote and hybrid arrangements are not available forthis role.
About 1Click Energy Solutions1Click Energy Solutions is a Canadian energy solutionscompany helping homeowners transition to modern, energy-efficient home comfortsystems. Our work includes heat pumps, energy-efficiencyupgrades, and related home electrification solutions.
Using a unique digital-first approach, we make it easy forCanadians to upgrade their home comfort systems with transparent pricing,helpful information, and access to available rebates, grants, and financing.
Why Join 1Click Energy Solutions?Join a collaborative, high-performing team where your ideasand leadership can make a measurable impact. If you’re a strategic marketer whoenjoys solving problems, leading initiatives, and driving business growth, we’dlove to hear from you.
The OpportunityReporting to the Director of Sales and Marketing, theMarketing Manager is a hands-on, revenue-focused leader responsible for theday-to-day operations of the marketing team and the performance of our digitalmarketing programs.
You’ll take ownership of campaign strategy, execution, andoptimization across paid search, organic/SEO, and social media, usingperformance data to improve lead generation, conversion, and ROI.
You’ll also serve as an operational leader for the marketingteam - setting priorities, improving processes, removing roadblocks, and helping to develop team members while ensuring initiatives are executed at a highlevel.
This is an opportunity to shape how 1Click generates revenuethrough marketing and make a direct, measurable impact on the company’s growth.
ResponsibilitiesMarketing Operations
Own the day-to-daymanagement and operations of the marketing department, including teampriorities, project delivery, and campaign execution.
Develop and improvemarketing processes, workflows, and documentation.
Manage relationships withexternal agencies, freelancers, and vendors.
Support annual planning,quarterly objectives, and departmental budgeting.
Campaign Strategy & Management
Develop integrated marketing campaigns across paid search, organic search, and social media, aligned with revenue targets and business priorities.
Coordinate campaign delivery from planning and creative briefing through launch, ensuring messaging, timing, and execution are consistent across channels.
Partner with sales to improve lead quality, lead follow-up, and conversion from inquiry to booked installation.
Paid Media & Performance Marketing
Lead Google Ads and Meta advertising strategy and performance, with the ability to independently build, manage, and optimize campaigns. Delegate execution to team members or external partners where appropriate while remaining accountable for lead quality, conversion rates, and return on ad spend.
Manage budgets and biddingstrategies, monitor performance, and reallocate spend to maximize return on adspend (ROAS).
Stay current on platformupdates and best practices to keep campaigns competitive.
Organic & Social Media
Help direct organic growth strategy,including SEO and content initiatives that build sustainable, low-cost-per-leadtraffic.
Help direct social media strategyacross organic and paid social, ensuring brand consistency and audience growth.
Guide content planning andcreative direction to support both organic reach and paid amplification.
Leadership & Team Development
Help build a collaborative,high-performing team culture that mirrors 1Click's broader performance-drivenculture.
Delegate campaign executioneffectively while maintaining oversight of quality and performance.
Identify growthopportunities for team members and support their professional development.
Reporting & Revenue Growth
Track and report on campaignperformance, revenue attribution, and ROI across all channels.
Translate marketing datainto actionable insights for leadership, tying marketing activity directly torevenue outcomes.
Continuously test, iterate,and optimize campaigns to improve lead quality, conversion rates, and costefficiency.
Skills and Qualifications
6+ years of progressive digital marketing experience, with demonstrated success developing and optimizing paid and organic marketing campaigns.
Demonstrated success managing revenue-generating marketing programs, with a track record of hitting or exceeding targets.
Advanced knowledge of Google Ads and Meta Ads Manager, including campaign creation, optimization, audience strategy, bidding strategies, conversion tracking, and performance analysis.
Experience managing or directly supervising marketing team members, including setting priorities, reviewing work, coaching, and holding people accountable for results.
Strong proficiency with Google Analytics 4, Google Tag Manager, reporting tools, and major paid and organic social media platforms.
Experience managing marketing budgets and being accountable for ROI/ROAS.
Strong analytical skills, with the ability to translate performance data into strategy and business impact.
Excellent communication, leadership, and project management skills.
Experience managing agencies, freelancers, or external marketing partners.
Preferred Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Experience in home services, energy, or a similarly consultative sales environment.
Competencies
Strategic thinker who isequally comfortable rolling up their sleeves to execute.
Revenue-focused andmetrics-driven.
Comfortable managingmultiple campaigns and priorities in a fast-paced environment.
Collaborative, with theability to work cross-functionally with sales and leadership.
Adaptable and resourceful ina growing, evolving organization.
Expected base salary: $85,000 CAD annuallyFinal compensation will reflect the successful candidate'sexperience, qualifications, and demonstrated capability.
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