Director Sponsorship Partnerships Canada

Build and grow NBA sponsorship partnerships in Canada through rights fulfillment, contract renewals, upselling, and integrated marketing activations.This Director role leads end-to-end management of the NBA’s commercial partners and their agreements. Success requires knowledge of sponsorship models, brand activation, digital strategies, and partner return on investment. You will coordinate Marketing, Events, Media, Merchandising, and Licensing teams to deliver measurable value.Key Responsibilities:
Manage commercial partner relationships and sponsorship deliverablesCoordinate integrated activations with cross-functional departmentsMonitor partnership performance through KPIs and reportingRecommend optimization insights to partners and leadershipEnsure partner experience and contractual asset deliveryRequirements:
Eight-plus years in sales, development, or account managementUnderstanding of branded content and digital storytellingKnowledge of Canadian market dynamics and cultural nuancesExperience managing concurrent activations and campaignsAbility to interpret metrics and manage activation budgetsBring sponsorship strategy, integrated activation, and performance measurement expertise to the NBA’s Canadian partnership portfolio.
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