Performance Marketing Manager Paid Search

Lead Paid Search and Low Funnel Display at Capital One Canada, using campaign strategy, analytics, and team management in a hybrid model.As a Performance Marketing Manager, you will lead associates responsible for customer growth and channel efficiency. You will own Paid Search, PMAX, and Demand Gen programs, partnering with analytics, data science, creative, legal, and technology teams. The work covers end-to-end execution, reporting, process improvements, and testing across major enterprise platforms.Key Responsibilities:
Lead, train, and manage associates overseeing daily campaign managementOwn channel strategies, bidding models, attribution, and signal frameworksDevelop acquisition strategies across full-funnel digital campaignsCoordinate testing across audiences, creative, landing pages, and platformsCommunicate metrics, progress, timelines, and results to stakeholdersRequirements:
Eight-plus years running paid search and display marketingExperience with SA360, Google Ads, Microsoft Advertising, and YahooFive-plus years planning digital acquisition strategiesFive-plus years managing multi-million-dollar digital campaignsThree-plus years managing people and projectsApply performance marketing leadership, enterprise platform expertise, and analytical decision-making to grow Capital One Canada’s digital channels.
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