Performance Marketing Manager
HRB
About the roleWe're bringing paid acquisition in-house and launching our mobile app. You'll own performance across Meta, Google, and app channels, run a relentless creative testing cadence, and be the person who knows exactly why CAC moved last week.
You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging - your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.
This is an IC role - you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.
What you'll own
Day-to-day management of Meta and Google Ads - campaign setup, bid strategy, budget pacing, creative rotation
App growth: Apple Search Ads, Google UAC, and ASO strategy - app store listing, keyword optimization, A/B testing
Creative testing framework: structured experiments across audiences, creatives, and copy - weekly velocity
Attribution and reporting - own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
Landing page and App Store conversion optimization in collaboration with design
Transition from agency: audit existing accounts, own the handoff, hit the ground running
Who you are
3-6 years managing paid performance in-house - you've owned budgets and accounts directly, not just reported on them
Hands-on Meta and Google Ads experience - you know how to build and optimize campaigns, not just read dashboards
App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
Strong with data - you pull your own reports, spot anomalies early, and know what levers to pull
Hungry to step up - this may be your first Manager title and you're ready to own it
Fintech, financial services, or loyalty/rewards experience is a strong plus
Bonus: TikTok Ads experience as we explore the channel
#J-18808-Ljbffr
You'll work closely with our Growth Product Marketing Manager who sets the campaign strategy and messaging - your job is to take that and scale it. Fast feedback loops, tight iteration, and a direct line between your optimizations and revenue.
This is an IC role - you won't manage people, you'll manage channels, budgets, and outcomes. For the right person, it's a step up in title and ownership without the overhead of building a team.
What you'll own
Day-to-day management of Meta and Google Ads - campaign setup, bid strategy, budget pacing, creative rotation
App growth: Apple Search Ads, Google UAC, and ASO strategy - app store listing, keyword optimization, A/B testing
Creative testing framework: structured experiments across audiences, creatives, and copy - weekly velocity
Attribution and reporting - own our MMP setup (AppsFlyer/Adjust), CAC by channel, ROAS by segment
Landing page and App Store conversion optimization in collaboration with design
Transition from agency: audit existing accounts, own the handoff, hit the ground running
Who you are
3-6 years managing paid performance in-house - you've owned budgets and accounts directly, not just reported on them
Hands-on Meta and Google Ads experience - you know how to build and optimize campaigns, not just read dashboards
App growth experience: Apple Search Ads, UAC, or MMP attribution (AppsFlyer / Adjust / Branch)
Strong with data - you pull your own reports, spot anomalies early, and know what levers to pull
Hungry to step up - this may be your first Manager title and you're ready to own it
Fintech, financial services, or loyalty/rewards experience is a strong plus
Bonus: TikTok Ads experience as we explore the channel
#J-18808-Ljbffr
Vacancy posted 1 hour ago
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