Assistant Sales and Marketing Manager

Job Responsibility:

Responsibilities:

Planning

1. Develop and implement monthly sales and marketing plans that will introduce and bring the following groups on-site or initiate contact with the residence:

· Community influencers - public health care providers such as case managers, discharge planners, social workers, therapists, doctors, community associations, senior centre, etc. directors

· Private health care providers

· Family influencers

· Eligible seniors

· Referral sources - existing prospects in the database, trust companies, financial planners, bankers, lawyers, real estate agents, politicians, clergy, etc.

Prospect Management

1. Work closely with the Marketing Manager and General Manager to maximize the number of prospects that become residents at Pretty River Residence.

2. Keep updated and supervise the maintenance of a completed and current lead management and prospect database that includes: prospects, community influencers, family influencers, etc.

3. Closely monitor the residence's wait list to ensure vacancies to needs are promptly addressed and prospects on the wait list are regularly communicated with.

4. With the Marketing Manager and General Manager, review the status of the resident population on a regular basis in order to proactively work on potential vacancies.

5. Ensure that regular communication regarding upcoming potential move-outs and move-ins is shared with the Management team and Ownership.

Marketing

1. Create a marketing plan for the year with the Marketing Manager and support the management the marketing budget.

2. Research, plan, budget and coordinate the execution of on-site and off-site marketing events that attract prospects and referral sources.

3. Plan, budget and coordinate regular “one-on-one” meetings and tours with community influencers and seniors' groups that will educate and keep them current on the residence's offerings and services.

4. Research local community publications and newspapers as well as online marketing opportunities for advertising appropriateness and further branding.

5. Review competition availability, status and offerings on a regular basis.

Tour and Sales Management

1. Develop a 7-day week plan for on - site staff, including self, to receive prospects and conduct tours.

2. Book and conduct tours of the residence with prospects, family and community influencers.

3. Conduct prompt and appropriate follow-up on all visits and inquiries.

4. Call-out to all leads in the existing database to maximize all opportunities available to have potential clients become a resident.

5. Manage the overall leasing process from start to finish - prospect to resident.

6. Complete paperwork for all new rentals, and maintain current and in-depth content knowledge of the residence's Residency Agreement, Information Package and Resident Handbook.

7. Ensure model suites and/or show rooms are in proper order and always ready for tours.

Administration and Reporting

1. Assume responsibility for all administrative duties related to managing the database and prompt communication with prospects.

2. Complete all marketing reports promptly and correctly as requested by the Marketing Manager and/or General Manager.

3. Attend and present community activities at marketing meetings, and conferences if applicable.

4. Keep the General Manager apprised on community issues or concerns before they negatively impact residents, staff or prospect.

: Risk Management and General Safety

1. Partners with community team to ensure community is in compliance with Occupational Health and Safety requirements and promotion of Risk Management programs and/or policies; adherence to safety rules and regulations.

2. Practices safety procedures at all times including Personal Protective Equipment (PPE), fire safety procedures including extinguishers (as applicable), SDSs (Safety Data Sheets) and Lockout Tagout procedures.

3. Reports all accidents/incidents immediately.

4. Reports all unsafe and hazardous conditions/equipment immediately.

5. Complies with all infection control techniques, placement of biohazard containers and removal techniques, procedures and policies.

6. Participates in Fire Safety and Mock Disaster procedures.

: General

• Perform all other job duties as assigned
• Refer and adhere to all policies and procedures as they are in effect.

Job Type: Full-time

Pay: From $25.00 per hour

Work Location: In person