Marketing & Communications Manager

Location: 118 Shortt Street, Silver Star Mountain (Hybrid)

Employment Type: Full-Time, Permanent

Salary: $55,000 - $75,000 CAD per year, commensurate with experience

Reports To: Executive Director

Application Deadline: June 21, 2026, at 11:59PM

About Destination Silver Star

Destination Silver Star (DSS) is the community-led Destination Management Organization for Silver Star near Vernon, British Columbia. We represent more than 1,000 member residents and businesses in the Silver Star Mountain community, working to protect what makes this place worth visiting, enhancing the experience for everyone who lives, works, and visits here, and promoting Silver Star honestly and specifically to visitors around the world. Learn more at destinationsilverstar.com.

The Role

We are seeking a skilled and purposeful Marketing & Communications Manager to lead DSS’s marketing function with a clear focus on quality, clarity, and impact. This role is best suited to a strategic communicator who believes fewer, focused efforts lead to more meaningful, impactful outcomes.

You will be responsible for shaping how Silver Star is seen, understood, and chosen by visitors across North American ski and adventure travel markets, while earning the trust and respect of our member community and partner network through consistent, professional, and transparent communication.

You will also lead DSS’s co-operative marketing program, Explore North Okanagan (ENO), in partnership with Destination BC and other regional DMOs, and bring genuine enthusiasm for using AI tools to work smarter and raise the standard of the work we do.

The ideal candidate is a confident self-starter with a genuine connection to mountain communities and tourism, a strategic creative mindset, and the discipline to deliver focused, high-quality work in a small, collaborative team.

Key Responsibilities

Destination Marketing and Brand Building

• Develop and execute focused seasonal campaigns that build Silver Star’s profile in North American ski and adventure travel markets, prioritizing quality and strategic fit over volume
• Lead DSS and ENO social media strategy with a commitment to crafting content that is on-brand, well-written, and genuinely compelling
• Write and edit web listings, landing pages, and destination content for DSS and ENO digital properties, maintaining a consistently high editorial standard
• Manage content creation across owned channels (blog, video, MemoryKPR stories), with a focus on storytelling that reflects the authentic character of Silver Star
• Draft media pitches and press releases that position Silver Star meaningfully within competitive travel and lifestyle media landscapes
• Coordinate DSS presence at trade shows and industry events relevant to ski, outdoor adventure, and destination travel

Member & Partner Communications

• Build and maintain trust with DSS members and commercial partners through clear, consistent, and professional communications that demonstrate respect for their investment and intelligence
• Lead production of monthly member newsletters, written with accuracy, care, and a strong editorial voice
• Serve as a reliable and responsive day-to-day contact for commercial partners, supporting their engagement with DSS and ENO programs
• Develop and manage ENO co-operative partnership agreements and ongoing partner communications

Co-operative Program Management

• Coordinate co-operative marketing programs with Destination BC, including budget management, reporting, and deliverables
• Oversee geographic market allocation and budget distribution across digital advertising campaigns, working with partners to ensure performance aligns with organizational goals
• Track, synthesize, and report on campaign metrics, press coverage, and co-op outcomes, translating data into clear insights

Key Stakeholder Collaboration

• Build and maintain strong working relationships with key members, including SilverStar Mountain Resort
• Meet regularly with partner marketing teams to align plans, timing, and priorities
• Ensure DSS marketing efforts complement (not duplicate) partner campaigns
• Identify opportunities to amplify partner activity and tell a consistent destination story

Agency & Vendor Relationships

• Manage relationships with key agency partners including PR, social media, creative, digital advertising, website development, and photography/videography
• Hold partners to a high creative and strategic standard, ensuring all output reflects DSS’s brand positioning and goals

Qualifications & Experience

Required

• 3–5+ years of experience in marketing, communications, or destination marketing
• Exceptional written communication skills: The ability to write clearly, compellingly, and with appropriate voice across audiences is the core of this role, from destination content and media pitches to member newsletters and partner correspondence
• Demonstrated experience managing social media channels, website content, email campaigns, and media relations with a focus on quality output
• Proficiency with AI tools and a demonstrated commitment to thoughtfully integrating them to improve research, writing, content ideation, and workflow efficiency
• Strong interpersonal skills (professional, diplomatic, and genuine) with a track record of building trust with members, partners, and stakeholders
• Experience managing external agency relationships and coordinating multi-vendor campaigns, including budget management
• Highly organized, self-directed, and able to manage multiple concurrent projects and deadlines without losing focus on quality
• Proficiency with standard marketing tools: social media scheduling platforms, email marketing, CMS/WordPress, Meta Business Suite, Canva

Core Competencies

• Strong stakeholder management in a member-based organization
• Ability to align multiple partners around shared marketing goals
• Clear and confident communicator across different audiences
• Good judgment in balancing strategic priorities and member interests
• Organized and able to manage competing priorities without losing focus

Assets

• Experience working in or with a DMO, tourism organization, or not-for-profit
• Familiarity with Destination BC co-op program requirements and reporting processes
• Knowledge of North American ski and adventure travel markets, and familiarity with the North Okanagan and Silver Star region
• Post-secondary education in marketing, communications, tourism, or a related field
• Photography and video production / editing experience

What We Offer

• A tight-knit, collaborative team rooted in a stunning mountain community, with the flexibility of a hybrid work environment

• Meaningful work with direct impact on a destination and the member businesses that call it home

• A broad, varied portfolio where no two weeks look the same

• Competitive salary of $55,000 – $75,000 CAD, commensurate with experience

• Benefits package

• Winter & Summer Season Pass

• Opportunities for professional development and industry engagement

To Apply

Please submit your resume and a cover letter outlining your relevant experience and interest in the position to ***email_hidden*** by 11:59PM on June 21st.

We thank all applicants for their interest. Only those selected for an interview will be contacted.

Destination Silver Star is committed to fostering a diverse, inclusive and respectful workplace. We welcome applications from all qualified individuals regardless of gender, race, ethnicity, age, sexual orientation, religion, ability or background.