Senior Crm Strategy Manager Canada

Lead Canadian CRM strategy from Vancouver, connecting database growth, revenue measurement, and customer intelligence for Scenic Group brands.Scenic Group Canada needs an experienced CRM strategist to establish a scalable customer growth program across Scenic Luxury Cruises & Tours and Emerald Cruises. You will improve database quality, lead performance, reporting, attribution, and customer lifetime value. The position reports to the Director of Marketing and serves as Canada’s CRM subject matter expert.Key Responsibilities:
Assess CRM ecosystems, journeys, communications, and automationImprove lead quality, volume, and acquisition efficiencyDefine data requirements and CRM architectureDevelop KPIs, executive dashboards, and performance reportingEnsure privacy, consent, governance, and database qualityRequirements:
Seven or more years in CRM, growth, or customer strategyProven measurable CRM and lifecycle marketing successExperience supporting CRM implementation or transformation projectsFamiliarity with attribution, lifetime value, and predictive marketingStrong senior leadership presentation and stakeholder skillsGuide Canadian CRM strategy using customer intelligence, governance, analytics, automation, and measurable direct-to-consumer growth principles.
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