Senior Performance Marketing Lead

Who We Are

Are you driven by data, customer success, and bold innovation? Do you thrive in fast-paced environments where hustle meets heart? If you’re ready to help shape the future of ecommerce technology, Cymax Group Technologies wants you on our team.

At Cymax Group Technologies, we empower leading brands and retailers to thrive in the digital marketplace through cutting-edge technology, data-driven insights, and seamless logistics. We’re a tech-driven brand accelerator in home, lifestyle, and adjacent categories. Our proprietary platforms—Channel Gate and Freight Club—leverage automation, AI, and over two decades of ecommerce expertise to simplify multi-channel selling, optimize fulfillment, and unlock scalable growth.

We support thousands of partners across North America, helping them navigate complex marketplaces like Amazon, Walmart, Wayfair, and more. Recognized as one of Canada’s fastest-growing tech companies, Cymax Group fosters a culture where innovation, collaboration, and employee experience come first.

Let’s build the future of ecommerce—together.

About The Role

Cymax Group is seeking a hands-on Senior eCommerce Marketing Strategist to own the daily optimization and measurement of our advertising performance. This role is embedded with the marketing team and is responsible for producing daily, weekly, and monthly analyses that drive immediate action across campaigns, keywords, and ASINs.

This role is marketing first. You’ll run campaigns, optimize listings, and drive performance across our catalog. You’ll take increasing ownership of the strategy behind where we invest—which SKUs we back, which categories we expand into, and how private label growth gets unlocked through smarter marketing decisions.

This role is ideal for someone who thrives in execution-heavy environments, enjoys working directly in raw data, and takes ownership of turning analysis into same-day optimization decisions.

This is a hybrid role, working 2 days a week in our corporate headquarters in the vibrant Gastown area of Vancouver, BC.

What You’ll Be Doing

Advertising & Campaign Management

• Perform daily and weekly analysis of ad performance across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Analyze search term-, keyword-, campaign-, and ASIN-level data to identify optimization opportunities related to bids, budgets, and targeting.
• Monitor and report on ACOS, TACoS, ROAS, CPC, CVR, and impression share, surfacing drivers of performance changes.
• Build, maintain, and improve dashboards used by marketing and marketplace teams, with a focus on actionable insights over static reporting.
• Write and maintain SQL queries to extract and transform ad and catalogue performance data.

Content Quality & Conversion Optimization

• Monitor and create strategies to improve conversion rates across key SKUs through content audits, and structured groupings.
• Validate that Private Label SKU uploads meet minimum content requirements (images, copy, attributes) on marketplaces like Amazon and Walmart.
• Identify category gaps and support the successful launch of new categories or vendors with marketing readiness—ensuring listings are active, content meets standards, and early campaigns are in place.
• Collaborate with Product and Content teams to apply AI-driven suggestions for content improvement and long-term catalog performance.

Private Label & Muzeboard Strategy

• Identify SKUs as candidates for Private Label and Muzeboard creation; recommend improvements to automation rules that govern these programs.
• Develop and execute marketing strategies for newly created Private Label and Muzeboard SKUs to maximize early traction.
• Partner with Analytics and the Owned Brands team to surface catalogue gaps and translate them into actionable private label and product development opportunities.

Collaboration & Stakeholder Enablement

• Act as the embedded analytics and marketing partner for the Owned Brands team and Vendor Management team.
• Present data-driven recommendations to senior leadership to influence strategic decisions.
• Share best practices, templates, and repeatable analyses with the broader marketing and analytics team.

What You Bring

We’re looking for demonstrated capability, not a checklist of credentials. The following describes what success looks like coming into this role:

• Proven experience in ecommerce marketing, marketplace analytics, or a commercially oriented role—you’ve driven measurable outcomes and made decisions with imperfect data.
• Deep familiarity with Amazon and other major marketplaces—buy box mechanics, listing optimization, content standards, PPC strategy, and campaign execution.
• Hands-on experience with content quality: you know what makes a listing convert and how to systematically improve it at scale.
• Working knowledge of SQL and at least one BI platform (Tableau, Looker, Power BI, or equivalent)—comfortable pulling your own data and navigating existing dashboards.
• A track record of working effectively across multiple teams (Marketing, Analytics, Account Management, Merchandising) and moving projects forward without direct authority.
• Comfortable presenting data-driven insights to senior leadership and translating commercial complexity into clear narratives.
• Experience with private label strategy, SKU identification, or catalog development is a strong asset.
• Experience managing large product catalogs is a strong asset.
• Bachelor’s degree in Business, Marketing, Economics, or a related field; equivalent practical experience is equally valued.

AI Fluency

As an AI-first organization, we actively use AI tools across our workflows. We’re looking for someone who brings genuine comfort with these tools—not just awareness of them.

• Comfortable using AI tools (e.g., Claude, ChatGPT, Perplexity) to accelerate analysis, generate content, and improve workflows.
• Experience prompting LLMs effectively to produce useful outputs from complex or unstructured data.
• Familiarity with AI-assisted BI or analytics workflows (e.g., using AI to generate SQL, interpret trends, or automate recurring report commentary).
• Curiosity about emerging AI capabilities in ecommerce; proactively applies new tools to improve team efficiency.

What Success Looks Like

• Ad performance is actively managed and optimized, with clear reporting that drives same-day decisions.
• Conversion rates for key SKUs improve measurably through content quality initiatives and structured testing.
• New SKUs and vendor launches go live meeting content standards, with marketing activated.
• Private label and Muzeboard programs grow through, automation improvement, and targeted marketing spend.
• The strategic question of where to invest marketing dollars is answered with data—not just intuition.
• Efficiency improves continuously through better processes, smarter tooling, and AI-assisted workflows.

What We Offer

• Impact: Your work will directly influence the success and growth of our business.
• Growth: Opportunities for professional development and career advancement, including a clear path toward greater strategic ownership.
• Hybrid-First Environment: Flexibility and choice, with up to 2 days in our Gastown HQ.
• Culture: A collaborative and supportive work environment where your contributions are valued.

Our Values

Our core values are the compass that guides our actions, unites our team, and shapes the future of our company:

• Grit & Agility: Forge Ahead, Pivot Fast
• Accountability: Bring It, Own It, Commit
• Go the Extra Mile: We Go Above & Beyond
• Understand the Map & the Terrain: Master the Details & the Big Picture
• Data Drives Decisions: Absorb Complexity & Transmit Clarity
• Think Beyond Today: Tomorrow’s Vision, Today’s Action

Compensation & Benefits

We are committed to transparency in our hiring process. The expected salary range for this role is between $90,000 and $100,000, depending on various factors including experience, skills, training and certifications, market demands, and organizational needs. Our salary ranges are determined by role, level, and location.

We offer a comprehensive range of benefits which includes:

• Health and wellness support for our team members and their families, including an employee assistance program
• Comprehensive benefits package, including health and dental benefits
• Paid time off
• Easy access to online and phone-based counselling services
• A hybrid-first flexible work environment

Join Our AI Journey at Cymax Group!

At Cymax Group, we thrive on innovation and entrepreneurship. As an AI-first organization, we are on an exciting journey to continuously grow and evolve our focus on AI, empowering our people at all levels. Our fast-paced environment encourages agility and nimbleness, enabling our team to adapt swiftly to changing market dynamics. We’re passionate about continuous learning and growth, offering opportunities for professional development. Our data-driven decision-making ensures we make informed choices that lead to success. If you’re excited about making an impact and being part of a dynamic, AI-empowered team, you’ll feel right at home here.

Accessibility

We can provide accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.