National Sales Manager

General Bank of Canada is a Schedule 1 Chartered bank headquartered in Edmonton, Alberta, and part of the Wheaton Group. Our journey began in the 1950s with an entrepreneurial spark that has grown into one of Canada’s fastest-growing small banks, delivering innovative financing solutions across automotive, aviation, and commercial sectors.

At GBC, our core values of Trust, Discipline, People-Centric Approaches, and Innovation drive every decision we make. We leverage our nimble structure to pioneer forward-thinking banking solutions in the digital era. Proudly certified as a Great Place to Work for six consecutive years, we are dedicated not only to transforming banking but also to making a real impact in the communities we serve. Since 1969, our ongoing partnership with United Way has fueled volunteer initiatives, fundraising, and community programs that truly change lives. When you join our team, you’re contributing to a future where innovation and community go hand in hand. We love it here and know you will too!

The Opportunity

General Bank of Canada is looking for a permanent, fulltime National Sales Manager to join as a key contributor with the Bank’s Retail Sales team. Consistent with the growth trajectory of the Bank, this is an excellent opportunity for the right individual to contribute to building the Bank of the future with considerable potential for learning, growth, and advancement.

Reporting to the National Director, Sales & Strategy, the National Sales Manager will lead the growth and performance of our prime indirect retail automotive lending portfolio and the Sales Team across Canada. This role is ideal for a senior sales leader who understands how to scale high-quality dealer relationships, lead geographically distributed teams, and balance growth with disciplined credit and risk management. You will play a critical role in shaping national sales strategy, driving execution through your team, and partnering closely with Credit, Risk, and Operations to deliver sustainable and improved results.

If you are energized by autonomy and accountability, and building something more than simply chasing volume, this is a role where you can make a meaningful impact.

Position Responsibilities

Strategic Direction

• Works closely with their direct leader to effectively communicate the progress of the retail indirect auto lending strategy, initiatives, business plans, achievement of forecasts, areas of opportunity, issues, and overall department feedback for achievement of goals.
• Works closely with the department’s leadership group on strategic planning, risk, incentives, reports, and initiatives that improve business outcomes.
• Builds strong relationships and manages the initiatives of the sales team, to the benefit of improving results on loan volume, profit, and risk optimization.
• Works closely with cross-departmental teams to enhance GBC effectiveness, service offerings, and achievement of enterprise goals.
• Optimizes risk reduction as it pertains to dealer relationships, especially those that pertain to the Bank’s Dealer Management Framework.
• Responsible for keeping abreast of market intelligence, industry knowledge, competition, GBC positioning, sales strategy, operational results, and the overall impact on identifying opportunities and threats.

Leadership, Coaching and Training 

• Provides comprehensive leadership for Territory Managers (TM) employed by both the Bank and First Canadian, including coaching, development, onboarding, training, and performance management, supported through in-person engagement and regular travel across Canada.
• Monitors key performance indicators for the line of business while providing leadership and guidance to the TMs to ensure benchmark levels are achieved.
• Creates and maintains an environment that promotes trust, creativity, initiative, accountability, and cooperation.
• Utilizes unique approaches that build on the skillset of each TM strengths/opportunities and personality; hence, supporting individual performance and development plans for each.
• Leads in a way that motivates teams, encourages collaboration, and maintains commitment to achieving key business outcomes.
• Provides leadership, training, tools, and direction to the sales team to support their targets, monthly forecasts, account planning, report optimization, and budgets.
• Oversees the achievement of customer service levels by ensuring the necessary tools and resources are available. Strives to consistently meet service.

What You Bring to the Table

Required Qualifications

• Demonstrated and substantiated leadership experience, typically gained through a minimum of five years, showing progressive role responsibility, evidenced by a clear record of effective leadership, decision-making, and measurable overall organizational impact. Candidates must be able to clearly articulate and evidence the scope, complexity, and outcomes of their leadership experience
• Knowledge of automotive, indirect lending, or related sales financial services.
• Intermediate to extensive consumer finance and credit knowledge.
• Demonstrated proficiency in computer applications, with intermediate or higher expertise in the Microsoft Office Suite.
• Knowledge of project management principles and practices.

Preferred Qualifications

• Post-secondary education in the area of business and finance.

Position Details

• Status: Permanent, fulltime
• Workplace Model : Remote
• Location: Candidates located in Edmonton, AB or Greater Toronto Area, ON, will be given preference; however, candidates from various locations will be considered.
• Working Conditions : This position requires travel across Canada. For candidates located in Edmonton this is approximately 25% of the employee’s work time and for candidates located outside of Edmonton, this is approximately 30%-35% of the employees work time.
• Compensation : The salary range for this role is between $160,000 to $190,000 annually (Salary range reflects a combination of base salary and variable pay opportunity)
• Posting Deadline : Posted until filled.

What GBC Brings to the Table

At General Bank of Canada, we offer more than just a paycheque. We offer the opportunity to build your career and elevate it to new heights. Our compensation package includes base salary, group benefits, and a matched retirement savings plan program.

Our group benefits ensure you and your dependents are covered for extended health, dental, and vision care. We also provide flexible spending accounts, replenished annually, to help cover additional medical and wellness expenses. Recognized as one of the Best Workplaces for Mental Wellness in 2025, we take mental health seriously. That's why we offer extra coverage for mental health practitioners and a dynamic employee assistance program.

As an employee, you can expect more than just our competitive compensation package, comprehensive group benefits, and matched retirement savings plan. We also offer the following:

• Generous paid time off to promote healthy work-life harmony.
• Collaborative work environment where your voice and opinions are valued.
• Exclusive employee perks, including discounts for various products and services.
• Beautiful downtown office location with an onsite gym and Edmonton’s best rooftop patio.
• Engaging social events each month, offering unique experiences and opportunities to connect with colleagues, meet new people and enjoy some fun.
• Professional development and tuition support to help you advance your career.
• Welcoming teams that celebrate diversity and prioritize inclusion.
• Give back to your community . As a proud partner of the United Way, we offer numerous initiatives throughout the year for you to get involved and make a meaningful impact.
• Make an impact. Join one of our employee-led committees to develop leadership skills, expand your network and contribute to our strong corporate culture.

How to Apply

We invite you to apply directly through our Careers portal at generalbank.ca/careers. If you need assistance, you can contact us at ***email_hidden***. While we appreciate all applications, only candidates selected for further consideration will be contacted directly.

At General Bank of Canada, we believe that diversity drives innovation and fosters a culture of inclusion. We are proud to be an equal-opportunity employer, dedicated to creating a welcoming and supportive environment for all employees. We are committed to building a diverse and inclusive workforce that mirrors the rich diversity of our communities and customers.

We believe that accessibility is a fundamental aspect of our commitment to diversity, equity, and inclusion. Our goal is to ensure that every candidate has an equal opportunity to succeed during the interview process, and we will work with candidates requiring accommodations. If you require an accommodation, please reach out to our HR team directly (***email_hidden***).

We welcome and encourage applications from individuals of all backgrounds and abilities, including those who are underrepresented in the financial services industry. We do not discriminate based on race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or any other legally protected status.

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