Senior Manager Marketing Analytics Toronto

Build trusted Marketing analytics for TD in Toronto, using measurement strategy, SQL, and data science to guide investment decisions.This Senior Manager leads Marketing Analytics & Insights initiatives supporting enterprise, channel, and 1:1 Marketing activities. You will connect measurement methodologies, analytical data models, reporting, and business context to improve understanding of Marketing performance. The role includes people leadership and collaboration across Marketing, AI2, Technology, data, and business teams.Key Responsibilities:
Own analytical frameworks for Marketing performance and valueStandardize measurement definitions, reporting, and investment allocationScale repeatable 1:1 campaign measurement across channelsValidate and reconcile data during modernization initiativesDevelop Data Scientists and analytics professionalsRequirements:
Degree in Statistics, Mathematics, Engineering, Economics, or related discipline5–7+ years of relevant analytics or data science experienceStrong stakeholder-management and communication skillsUnderstanding of data structures, models, and pipelinesAbility to connect analytical work to business outcomesBring Marketing analytics leadership, measurement expertise, and data foundations to TD’s Toronto team and enterprise decision-making.
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