Assistant Manager, Digital Visual Merchandising

PURPOSEThe Assistant Manager, Digital Visual Merchandising will own the day-to-day performance, execution, and optimization of assigned digital, direct-to-consumer categories across adidas digital platforms. This role is accountable for category health, product launches, customer experience improvements, and merchandising initiatives that drive commercial performance. Success in this role requires strong operational thoroughness, data-driven decision making, and the ability to influence and align cross-functional stakeholders to deliver measurable business outcomes.
The candidate should have strong digital commerce sensibility, the ability to work collaboratively across many functions of the organization, and a desire to perfect product presentation and consumer experiences. They will ensure we are adapting our site & products to the needs of our consumer and align these actions with our wider business objectives. Their initiatives will have a direct impact on the way our customers shop for adidas product.
Our goal is to enhance the website, grow our flagship app, and excite our consumers through engaging, proactive, and converting digital experiences. This role will participate directly in making adidas an industry leader in key lifestyle and performance sectors.
Key Responsibilities
Own the day-to-day performance, execution, and optimization of assigned categories, ensuring delivery against commercial objectives, customer experience goals, and merchandising standards
Grow demand and adapt strategies in key areas to meet the diverse needs of our local consumer and business.
Drive sell-through via ongoing improvements to our configurable toolset, with a focus on sorting rules, product placement, evergreen content, page content, third party vendors, and site configuration.
Work with analytics teams to analyze category performance and consumer behavior data to identify insights, measure impact, and develop actionable recommendations that improve business results.
Input into global & external teams’ insights to drive functional changes that are needed to support and drive our adidas site merchandise experience
Proactively identify execution risks, operational issues, and dependencies, escalating concerns and driving resolution to ensure timely delivery of key initiatives.
Drive cross-functional coordination across Marketing Activation, CRM, Buying, Site Operations, Analytics, SEO/SEM, and other stakeholders to align priorities, remove blockers, and deliver cohesive consumer experience.
Maintain clear documentation, communication, and follow-through across projects and workstreams.
KEY RELATIONSHIPS
Product Data Management
Buying / Category Managers
Product Launch
Digital Activation
Consumer Engagement/CRM
Site Operations
Consumer Experience Team
Knowledge, Skills & Abilities
Strong understanding of product and trends
On-line platform knowledge.
Data driven mindset.
Strong affinity towards eCommerce
AB/MVT testing experience
Strong communication skills - you should be able to adapt your message to your audience, be it developers or executives
Fluent English (+ ideally one other European language)
Requisite Education & Experience
1-2+ years of relevant experience in e-commerce.
BA / BS in Merchandising, Accounting, Finance, Business, or related field (Master’s / Graduate qualification a plus) or equivelant combination of education and experience
adidas offers a robust and progressive range of benefits, including: health and dental benefits, including prescription drug coverage, out of country coverage, short and long-term disability, basic life and AD&D insurance, and an Employee & Family Assistance Program. Employees are able to enroll in adidas’ Retirement Savings Plan with employer match. Qualifying employees are eligible for our education assistance program and fitness reimbursement program.
Employees are eligible to earn an annual bonus based on both company and personal performance. We recognize the commitment of our employees by increasing vacation time with length of service. We also offer Service Awards & Service Time Off during milestone years, paid bereavement leave, and parental leave top-up to eligible employees.
At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Woodbridge.
The anticipated low and high end of the base pay range for this position is $70,000-80,000 CAD. Actual salary will be based on various factors, such as a candidate’s experience, qualifications, skills & competencies, and proficiency for the role.
Knowledge of English is required for this role, as the position involves regular interaction with English-speaking external stakeholders, as well as colleagues across Canadian and global teams outside Quebec whose primary working language is English.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.
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