Brand Manager II

Job Responsibility:

DESCRIPTION

Position Summary:

Under the direction of the CE Marketing Director, the EBD (Enterprise Business Division) Marketing Manager is responsible for the creation and execution of marketing communications, promotions, programs, and content build in support of EBD's B2B and B2C (Monitor and Memory) goals and initiatives. Working with the channel teams, retail teams, and product marketing team, this position will understand the marketing objectives that need to be achieved and then work with internal stakeholders within EBD, internal divisions (DtC, Corporate Marketing), agencies and channel/retail partners, to create the deliverables that achieve EBD B2B and B2C marketing objectives. While the position will focus on marketing program and communications, the incumbent must be flexible enough to work on events or ad hoc marketing programs, as the needs of the business arise.

This Marketing Manager will build and manage the marketing tools needed for world-class B2B marketing programs, defining and reporting on success using appropriate metrics. This Marketing Manager will also manage the IMC process for EBD B2C product categories (Monitor and Memory). The incumbent will need to understand the project timelines required to support each launch with the appropriate marketing assets and tools for teams to achieve SECA marketing and business objectives. In this role, the Marketing Manager will act as the champion for brand style and compliance on all materials, reviewing all materials to ensure alignment with program messaging and brand guidelines.

Essential Duties and Responsibilities:

B2B Channel Marketing & Communications (40%)

• This position will work with the channel teams to deliver the key messages in support of major product launches or seasonal campaigns for EBD
• Create, adapt or review Channel Programs for the Distribution Team, Channel Partners and Inside Sales, ensure that tactics meet the programs objectives
• Manages the Channel Email system to manage communication to channel and End Users
• Manage agency partner(s)
• Database management including but not limited to ensuring compliance is met, new contact acquisition strategy, data cleansing, etc
• Creation and execution of monthly CRM emails
• Partner Portal Management:
• Onboarding support for new partners
• Resource library management: upload new content, remove expired content, etc
• Homepage maintenance to ensure priority content is live and visible
• Sign-off on any communication elements to ensure alignment to the product or program strategy
• Support the channels with materials as required to deliver channel programs through appropriate online tools.
• Ensure work is aligned with larger launch plan and objectives and act as key point of contact and brief agencies and act as key liaison to design and implement programs.
• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
• Work with key stake holders at SECA, SEA, and HQ to ensure all content is up to date for use in SECA marketing activities and local channel partner activities

B2B and B2C: New Product Launch & Content planning and execution (10%)

• Oversee creation of communications and programs that support all EBD product and service launches, including but not limited to product images, key visuals, brochures, battle cards, data sheets, videos, asset trackers in ENG and FR
• Work with key stake holders at SECA and sometimes with HQ to ensure all product assets are up to date for use in SECA channel and partner activities
• Work with agency to ensure work backs for core assets are proactively communicated and delivered on time
• Local content creation with partners for more relevancy in the Canadian B2B space - case studies, White Papers, etc
• Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
• Review key programs to ensure ROI targets are achieved

B2C IMC Marketing Lead (40%)

• Determine key messaging and positioning and key messaging for product and services launches
• Lead launch team that includes internal and external stakeholders, including the PM Team, SEA (Samsung Electronics America) & HQ counterparts
• Create communications and programs that support these product and services launches, including but not limited to:
• Channel materials
• Advertising materials for end users and channel use
• Social media messaging and programs
• Public Relations messaging and strategy
• Experiential and/or assisted selling programs
• Online materials and resources
• Be responsible for reviewing any materials and or messaging related to the launch to ensure consistency and alignment with positioning
• Ensure all reviews and approvals are gained (legal, partners, brands, etc.)
• Estimate scope of work, prepare budgets, and create plan proposals (PPs) and execution orders (EOs) as part of the planning and approval process.
• Provide liaison with HQ, SEA or third parties to source marketing assets
• Brief agencies and ensure work is delivered as specified
• Review key programs to ensure ROI targets are achieved

General Marketing Operations Support (10%)

• Coordinates system submission and approvals (legal, marketing, finance, sample management) for marketing initiatives in order to support on time execution of marketing programs. This includes following up with key business stakeholders to ensure that approvals are taking place on time, and escalating if they are not.
• Legal approvals include AD-LCP, and ECMS management.
• Marketing Finance initiatives include Plan Proposal submissions, Execution orders, Payment Requests, PUMI submissions, and FOC orders.
• Sample Management includes warehouse management and sample portal requests.

Requirements

Education:

• Bachelor degree or higher, in Business Administration, Commerce, or similar preferred.

Knowledge:

• Strong knowledge of business-to-business marketing best practices.
• Strong knowledge of business customer buying behavior and processes required.
• Strong interpersonal skills, collaboration and conflict management skills needed.
• Current with lead-generation trends and online tools.
• Comfortable with a fluid, fast-changing matrix organization.
• Outstanding presentation and oral communication skills.
• Proficient in Excel, PowerPoint, and other office applications.

Experience:

• 4+ years' experience in business-to-business marketing or sales preferred.
• Experience developing value propositions and marketing campaigns required.
• Understanding of current trends in telecom and IT industries preferred.
• Experience with CRM and MRM preferred, particularly Siebel CRM, Eloqua MRM.
• Experience with SAP preferred.
• Experience managing cross-functional projects required.

RESPONSABILITÉS

Responsibilities:

• Partner with brands on developing and executing marketing budgets and plans annually
• Establish and maintain strong relationships with retail partners to deliver strong sales performance across the brand portfolio
• Work with internal teams to maintain and optimize current product listings, ensure accurate customer facing information and content
• Prepare, analyze, and summarize sales and inventory data
• Develop creative and effective solutions to retail challenges, often involving presenting solutions to multiple stakeholders
• Collaborate with internal supply chain and accounting partners as well as external parties in daily maintenance of our supported brands
• Proactively communicate solution-based challenges and brand updates weekly
• Create and present results to brands, quarterly and/or annually, via PowerPoint presentation

LES QUALIFICATIONS

Minimum Education and Work Experience

• Bachelor's Degree in Business, Economics, Finance, or related field
• 2+ years of experience in e-commerce sales/broker agency, marketing, or merchant role

Knowledge, Skills, and Abilities:

• Understanding of e-commerce channels and online marketplaces
• Abstract problem solver, able to work in ambiguous environment
• Entrepreneurial aptitude, positive attitude
• Vendor Management, account management and/or agency experience desired
• Proficient in Microsoft Office, Excel - pivot tables, Indexing, presentation level charts
• Excellent interpersonal, written, and oral communication skills
• Must have the ability to think analytically and have an innate understanding of retail financials
• Able to travel if necessary

Physical Requirements:

• Seeing
• Listening
• Ability to Travel

A French version of this is also available here: | Une version française de cette description de poste est également disponible ici :

Catégorie d'emploi: Marketing

Type de position: Full time

Unité commerciale: Marketing

Échelle salariale: $109,000.00 - $109,000.00

Company: Premium Retail Services (Canada), Inc.

Req ID: 5783

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About Us: Acosta et Mosaic sont les forces motrices en matière de ventes et de marketing derrière les marques les plus reconnues et éprouvées auprès des principaux détaillants aux États-Unis et au Canada. Nous proposons des services flexibles qui maximisent l'efficacité. Acosta possède le talent et la technologie nécessaires pour élaborer des stratégies axées sur les données, la portée et les relations, afin de mettre en œuvre ces stratégies, ainsi que les outils pour surveiller, suivre et optimiser les résultats basés sur les indicateurs pour les clients et les détaillants. Acosta et ses filiales, de bonne foi, estiment que cette fourchette de rémunération affichée est la fourchette précise pour ce poste au moment de cette publication. Acosta pourrait finalement payer plus ou moins que la fourchette affichée en fonction des qualifications des candidats et des lieux. Cette fourchette peut être modifiée à l'avenir. Acosta et ses filiales sont des employeurs offrant l'égalité des chances. Nous nous engageons à fournir des aménagements pour les personnes handicapées. Si vous avez besoin d'un aménagement, nous travaillerons avec vous pour répondre à vos besoins, dans la mesure requise par la loi. Les déclarations ci-dessus ont pour but de décrire la nature générale et le niveau de travail effectué par les personnes affectées à cette classification. Elles ne doivent pas être interprétées comme une liste exhaustive de toutes les responsabilités, tâches et compétences requises du personnel ainsi classé. Mosaic se réserve le droit de modifier tout ou partie des descriptions de poste à sa discrétion afin de répondre aux besoins de l'entreprise, voire de les dépasser. En soumettant votre candidature, vous acceptez et acceptez la Déclaration de confidentialité d'Acosta et les Conditions d'utilisation. Acosta, and its subsidiaries, is an Equal Opportunity Employer