E-Commerce Manager

About TallGrass Natural HealthTallGrass Natural Health is a leading omnichannel partner taking care of everything natural brands need to grow sales in Canada. We partner with brands and connect them to Canadian retailers, health care professionals and DTC ecommerce platforms to reach natural consumers. Our mission is to inspire and empower Canadian consumers to take a holistic approach to wellness.
As a certified B Corp, TallGrass continually meets rigorous standards of social and environmental performance, accountability, and transparency.
Marketing at TallGrass and Job SummaryWe’re neither an agency nor a one-brand shop. Our 14-person marketing team shapes how Canadians discover, trust, and choose our brands - across independent retailers, national chains like Walmart and Loblaws, and a fast-growing direct-to-consumer business spanning Amazon and brand-specific Shopify sites.This is hands-on, high-impact work where creativity, data, and purpose meet.
Marketing sits at the centre of our growth and team members have the opportunity to:
Work across 14 diverse, natural brands
Build both retail and ecommerce expertise
See your work in the market—and in people’s lives
Be part of a company that measures success by impact, not just revenue
Have fun with a great group of people
Are you a strategic ecommerce leader with experience scaling digital channels profitably. We are looking for an eCommerce Manager to lead our growth on Amazon, and drive performance across multiple DTC Shopify properties.
This is a high-impact leadership role requiring a balance of channel strategy, team coaching, and commercial discipline. You will own revenue targets, optimize full-funnel customer journeys while protecting brand integrity and leading execution through a dedicated team. You will be the architect of our digital growth, leveraging tools like Amazon Vendor Central, Seller Central, Helium10 and Shopify Plus to scale revenue across our portfolio.
This hybrid role offers the flexibility of remote work and the benefits of in-person strategy sessions and mentorship.
Our Core Values
Celebrate
– We work hard, play hard and laugh hard.
See the big picture
– We see, understand and care about the whole process.
Build community
– We nurture our relationships and ourselves.
Follow through
– We honour the trust people place in us.
Show gratitude
– We respect and appreciate everyone's contribution.
Do good
– We care about the health of all people and our planet.
Critical Success Factors /Outcomes
Top-Line Growth & Margin:
Deliver YOY revenue growth across Amazon and DTC channels while maintaining net profitability targets.
Marketplace Dominance & Brand Health:
Maintain >
95% Buy Box ownership, sustain 95%+ MAP compliance, and minimize unauthorized sellers across marketplaces.
Ad Spend Efficiency:
Oversee monthly advertising budgets across Amazon Ads, Search, and Paid Social, maintaining a target >
5x ROAS.
DTC Conversion & Speed to Market:
Achieve a minimum 2%+ conversion rate across Shopify sites and ensure all new brand or SKU launches are fully optimized within 90 days of start-ship.
Core Competencies:
Channel Ownership & Strategy:
Lead operational health and commercial strategy for Amazon Canada (Vendor/Seller Central), Walmart Canada marketplaces, and Shopify Plus stores.
P&L & Budget Management:
Manage monthly promotional budgets, perform P&L reconciliations, and analyze unit economics to drive net profit.
Team Leadership:
Direct, mentor, and coach a junior-to-mid-level team to execute with excellence.
Cross-Functional Collaboration:
Partner with Supply Chain for inventory forecasting, Marketing for creative and promotional calendars, and Finance for reporting.
Track Record:
4+ years of hands-on experience managing and scaling Amazon Canada and Shopify platforms, ideally in CPG, supplements, or natural health.
Analytical Capability:
High fluency in ecommerce analytics, bid strategy, keyword research, and cross-channel reporting.
Entrepreneurial Mindset:
Moves quickly with good judgment, highly organized, and proactive in solving multi-brand operational challenges.
Nice to Have:
Passion for natural health
Knowledge of French
Great Work Perks
Competitive compensation
Wellness program and health benefits
Staff product allowance and discount
Education assistance
Paid time off to volunteer
Profit sharing and savings plan
Hybrid office
#J-18808-Ljbffr