Performance Marketing Manager

You'll be responsible for increasing new customer signups through paid acquisition, primarily across Google and Meta, while identifying opportunities to expand into additional channels.This is an individual contributor role for someone who has successfully managed and scaled paid campaigns, understands the relationship between advertising spend and customer acquisition costs, and enjoys experimenting with new strategies to improve performance.You’ll work closely with senior growth leadership and have the opportunity to take ownership of paid acquisition while contributing to broader growth initiatives.Responsibilities
Own paid acquisition performance: Manage, optimize, and scale campaigns across Google Ads and Meta Ads, while exploring LinkedIn and other potential acquisition channelsDrive customer acquisition: Increase monthly brand signups while maintaining efficient customer acquisition costsScale advertising budgets: Identify opportunities to increase spending on successful campaigns without sacrificing performance or profitabilityManage campaign execution: Own campaign setup, audience targeting, bidding strategies, keyword selection, retargeting, and performance trackingOptimize conversion rates: Create, test, and improve landing pages, messaging, and calls to action to turn more visitors into customersExperiment with new strategies: Continuously test advertising channels, creatives, audiences, and acquisition approachesAnalyze performance: Track key metrics, including signups, CAC, CAC payback, conversion rates, and revenue contributionCollaborate across teams: Work with Growth, Product Marketing, and external partners to improve acquisition performanceLeverage AI tools: Use AI to accelerate campaign development, analysis, experimentation, and marketing workflowsRequirements
Approximately 5+ years of experience in performance marketing, growth marketing, or paid acquisitionProven hands‑on experience managing and optimizing paid advertising campaigns, particularly Google Ads and Meta AdsDemonstrated success scaling paid acquisition programs while maintaining or improving acquisition efficiencyExperience managing five‑figure monthly advertising budgetsStrong understanding of CAC, LTV, CAC payback, conversion rates, and marketing ROIExperience developing and optimizing campaign structures, targeting strategies, bidding, and performance trackingExperience improving landing page performance through conversion rate optimization and experimentationStrong analytical and problem‑solving skills, with the ability to translate marketing data into actionable decisionsComfortable working independently and executing campaigns directly rather than solely managing teams or agenciesPractical interest in using AI tools to improve marketing efficiency and resultsAbility to work from the Vancouver office three days per weekPreferred Qualifications
Experience at a startup, B2B SaaS company, product‑led growth business, or online marketplaceExperience building a paid acquisition program from scratch or significantly scaling an existing programExperience acquiring self‑serve users or customers for a digital productExperience with LinkedIn Ads or other emerging paid acquisition channelsFamiliarity with SEO, lifecycle marketing, content marketing, or marketing operationsExperience with marketing analytics, attribution, and reporting toolsExperience managing agencies or freelancersFamiliarity with influencer marketing or the creator economyBenefits
Competitive Pay: $100,000 - $140,000 CADAnnual Reviews: yearly performance and compensation reviews with opportunities for raisesPaid Time Off: 3 weeks of vacation to rechargePaid Holidays: observe statutory holidays with payPaid Sick Leave: take care of yourself when you need itAutonomy & Ownership: you'll have real control over your projects and the freedom to shape how things get doneGrowth Potential: opportunity for career progression and financial growth
#J-18808-Ljbffr