Generative Search Strategist
Full-time
VERB Interactive
VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands—and with our employee travel credit, it’s easy to experience them for yourself. We take a balanced approach to work/life and have fun at the office– or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.
Sounds good? Great, here's who we're looking for...
The GEO Search Strategist will support VERB’s organic search offering, transitioning from traditional SEO to AI-first Generative Engine Optimization. This role acts as a primary change agent, partnering with the SEO team to align agency capabilities with the rise of Large Language Models (LLMs). They will help influence and support high-impact decisions regarding the GEO technology stack and as a Subject Matter Expert (SME) will, assist the team as they adapt to new search paradigms.
Responsibilities:
- Supports VERB's GEO/AIO offering, acting as the SME to help shape processes and deliverables to align with overall organizational strategy and future-proof client success.
- Nurtures client relationships and partnerships by providing strong insights and strategies across accounts and demonstrating strong communication skills.
- Partners with Paid, Content, Marketing Technology, Client Service, and other departments to integrate GEO methodologies (e.g., Topic/Content Pillars, Entity Schema, llms.txt protocols) into cross-channel workflows.
- Develops and refines GEO frameworks and playbooks, translating experimental AI search tactics into actionable, high-value client solutions.
- Diagnoses and resolves complex technical issues, specializing in Knowledge Graph entity resolution and AI-generated citation visibility.
- Monitors and analyzes industry shifts in Generative Search (ChatGPT, Gemini, Perplexity) to craft proactive, forward-thinking strategy pivots for clients.
- Evaluates and leverages GEO-specific vendors and MarTech tools (e.g., Scrunch, Brand Radar) to elevate reporting and insight extraction.
- Executes high-stake GEO strategies, ensuring all client deliverables maintain the highest standards of technical accuracy and strategic depth.
- Troubleshoots complex technical roadblocks, particularly surrounding CMS architecture and complex technical search environments.
- Maintains deep subject matter expertise in LLM ranking factors, Query Fan-out, RAG (Retrieval-Augmented Generation), and semantic search to guide strategic direction.
- Partners with Accounts team to scope accurate, competitive, and achievable GEO strategies sales and partner retention.
- Facilitates internal training sessions (e.g., "Lunch and Learns") to share industry knowledge and upskill agency teams on the evolving impact of AI on search.
Requirements
- 5+ years of SEO/Digital experience with experience and knowledge in generative search, and AI optimization.
- Proven ability to drive project outcomes in ambiguous environments , specifically relating to emerging technologies (AI, LLMs, or complex data structures).
- Strong technical command of the modern web stack (Headless CMS, JSON-LD, Vector Search concepts) required to guide a technical team.
- Experience managing vendors and software budgets (e.g., negotiating with enterprise analytics platforms like Scrunch or Perplexity).
- Excellent communication skills, capable of translating high-impact technical decisions into clear business logic for the team, leadership, C-Suite and clients.
Benefits
Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.
In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team:
- Premium co-share option for Group Health Insurance (medical, dental, vision)
- $1000 annual allowance to use towards a Health Spending OR Wellness Spending Account
- Company matching RRSP program
- Top up for Parental/Pregnancy leave
- Hybrid work arrangements (3 days in office per week for local employees)
- Remote opportunities available for other locations.
- Professional and Personal Development opportunities
- Internal recognition programs
- Recreational sports teams and social event
- Transit and fitness discounts
Vacancy posted 1 day ago
Similar jobs that could be interesting for youBased on the Generative Search Strategist in Vancouver, BC vacancy
- .... The AI workflows you build let you run more accounts than one strategist normally could. You forecast where an account is headed and then... ...-channel strategy. You set the plan across paid social, paid search, email and retention, CRO, and SEO and AIO. Where the next dollar...SuggestedFull timeLive InRemote workFlexible hours
- ...can pull insights from reviews, competitor ads, and comments to generate new angles You've written UGC scripts or creative briefs... ...variations Video editing or design skills are a plus You're a strategist, not a robot: You challenge assumptions and adapt fast...Suggested
- ...organic growth strategy for a fast-growing product-led technology company. You will be responsible for driving qualified traffic, improving search visibility across traditional and AI-powered search, and scaling organic user acquisition through technical SEO, programmatic SEO,...SuggestedLong term contractFreelanceWork at officeRelocation3 days per week
- ...We are seeking a Paid Social Strategist to advise on and occasionally manage paid ads. The focus is growing audiences among Persian-Americans and U.S. film/cinephile communities. This is a part-time freelance opportunity ideal for someone with experience with Instagram...SuggestedPart timeFreelance
$196.6k - $258.1k per year
...focused environment for our people. about this team The Global Search and Discovery team is part of the wider Global Digital and... ..., Finance and Digital leaders to align traffic planning, demand generation, discovery performance and business insights, translating data...SuggestedLong term contractPermanent employmentPart timeLocal area$85k - $184k per year
...-date with the latest technology trends and research achievements in the industry and academia within AI- Computing network domain, generating insightful technology reports. Bring insights and advice to the Technology Cooperation team to identify potential opportunities for...Contract workLocal areaImmediate start$132.6k - $174k per year
...App channels, working closely with partners in Technology, UX and Operations. This role is specifically for the Ranking, Intelligence, Search & Elevation team (RISE). core responsibilities Responsible for understanding how the Search and Elevation products align with...Permanent employmentPart time- MacDonald Search Group is proud to partner with a very successful Port Coquitlam manufacturing company in its search for a Production Coordinator... ...stakeholders as they unfold. Planning & Scheduling (The Strategist) End-to-End Execution: Take the production schedule and...Work at officeImmediate start
$100k - $150k per year
...partnering with a fast-growing digital marketing agency in its search for a Paid Media Manager. This is a hands-on opportunity for... ...Partner with clients and the internal team Collaborate with strategists and account teams to deliver exceptional client results Participate...Full timeFor contractorsInternshipRemote workFlexible hours- ...We are seeking a Freelance Social Media Strategist to to lead end-to-end strategy, content creation, and profile management across TikTok... ...educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. Grow the accounts...Part timeFreelanceFlexible hours
$50k - $58k per year
...Foundational knowledge of digital marketing channels, including paid search, social media, email marketing, and content marketing. ~... ...platforms used for campaign tracking, performance analysis, and lead generation. ~ Exceptionally organized and detail-oriented, with strong...Long term contractFull timeInternshipWork at officeWork from homeMonday to fridayFlexible hours$25 - $30 per hour
...assessment related to marketing automation, lead generation, or content creation.Incomplete... ...generation tools or translation software to generate responses, emails, or written content.... ...Google Ads campaign management and basic paid search strategies. Comfort hosting or...Hourly payPermanent employmentFull timeFixed term contractLmiaRemote workWork from homeMonday to fridayFlexible hoursDay shift- ...Job Description Paylidify is searching for an enthusiastic and ambitious Entry Level Sales Representative with a keen sense of... ...opportunities to accelerate sales cycles. Expand your pipeline by generating a wealth of business leads. Foster a sense of urgency...Full timeMonday to friday
- ...develop the avionics that control the worlds largest commercial aircrafts. Our simulators train the next generation of pilots for fighter jets transporters and search and rescue helicopters. And together each and every member of our aerospace team makes a difference....Long term contractFull timeTemporary workWork at officeWorldwideFlexible hours
- ...Employers don’t just get candidates, they get hires. Workers don’t just search, they get matched. The result is a more efficient hiring process... ..., or similar) to move faster, reason through architecture, generate and review code, and solve novel problems. This isn’t a nice-to-...Hourly payFull timeRemote workFlexible hours
$107k - $157.3k per year
...s leading CAD family of applications and deliver value to a new generation of customers, on whatever platforms they choose. Our efforts to... ...you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site)....For contractorsDay shift$65k - $95k per year
...professional development, integrity, and open communication. We are searching for a S enior Billing Analyst that will play a critical role... ...~ Responsible for the billing process, ensuring invoices are generated accurately and in a timely manner to enable timely and accurate...Long term contractFull time- ...organization. The incumbent in this role will be responsible for generating leads and meeting sales goals. Duties will include sales and... ...macdonaldsearchgroup.com . Thank you for your interest in the role! MacDonald Search Group is committed to diversity in hiring; more information on...Contract workFor contractors
- ...Engineers, BI Architects, and Product Managers, you will lead the next generation of ML/AI agent and Agentic-based solutions that will have a... ...the war on Fraud, how to improve our matching algorithms and search, and how to get a fundamental understanding of what makes our users...Full timeWorldwideNight shift3 days per week
- ...program that enables partner growth and supports accelerated partner-generated ARR. ~Ensure consistent execution of partner program policies,... ...securing the Work from Anywhere era. So are we. We’re in search of the best and the brightest – everyone from innovators, sellers...Permanent employmentShift work
$25 - $35 per hour
...Implement SEO best practices to our online presence to improve search rankings Skills and Requirements Experience in digital marketing... ..., TikTok) Experience leading social media campaigns and generating high amounts of views and engagement Ability to collaborate and...Full timeTemporary workPart timeLocal areaRemote work- ...vertical leverage. Who This Is For You might be: A GTM leader at a growth-stage SaaS A marketing leader who thinks like a strategist A revenue-adjacent operator who understands ICP deeply Someone who has sold into Media / Publishing / MarTech You are:...InternshipWork at officeRemote workHome officeFlexible hours
- ...VANCOUVER, BC V5X 3V1 CANADA Ebenezer Baptist Church is prayerfully searching for a Senior Pastor who is an experienced preacher, teacher,... ...the south side of Vancouver, British Columbia. We are a multi-generational, multi-cultural congregation of about 130 – 150 people who are...Full time
- ...sell opportunities with existing customers. What You’ll Do ~Generate and qualify leads, identifying prospects genuinely interested in... ...about securing the Work from Anywhere era. So are we. We’re in search of the best and the brightest – everyone from innovators,...Permanent employmentWork at officeShift work3 days per week
$57k - $62k per year
...and effectively with the pastoral team to minister to a multi-generational and international church community • Is personable and takes initiative... ...To apply, please send your cover letter and resume by Aug. 31, 2026 to the chair of the Search Committee at ****@*****.***....Full time- ...Employers don’t just get candidates, they get hires. Workers don’t just search, they get matched. The result is a more efficient hiring process... ...code quality by defining testing standards and utilizing AI to generate robust test suites and edge-case discovery that ensure...Hourly payLong term contractFull timeRemote workFlexible hours
$120k - $150k per year
...model with a handful of production agents (including tools that generate executive briefs, estimate costs, and calculate customer value).... ...systems, processing through a data warehouse, feeding an enterprise search/AI index, and operating inside access control and governance...InternshipWork at officeLocal areaVisa sponsorshipFlexible hours$180k - $210k per year
...Director of Data Engineering to help design and build the next generation of data and AI infrastructure powering our products and internal... ...implementation. You will work across large-scale ingestion pipelines, search systems, AI/LLM infrastructure, event-driven architectures,...Work at officeLocal areaVisa sponsorshipFlexible hours$145k - $165k per year
...partnering with Omicron, one of Western Canada’s largest integrated development, design, and construction firms — uniting real estate strategists, architects, interior designers, engineers, and builders as One Omicron. We believe that when all disciplines work together from...Permanent employmentContract workSummer workWork at office$20.5 per hour
...Are you retired, semi-retired, working part-time, or simply searching for extra income? If you enjoy connecting with people and have... ...Warehouse Installation Network) is recognized as the premier lead generator for Lifestyle Home Products , the largest independent manufacturer...Hourly payExtra incomeFull timePart timeImmediate startMonday to fridayFlexible hoursShift workWeekday work
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Generative Search Strategist. Be the first to apply!
