Prepaid Marketing Manager Toronto

Drive prepaid revenue growth at Rogers Wireless in Toronto through customer segmentation, targeted offers, and digital-first marketing programs onsite.As Marketing Manager on the Prepaid Base Management team, you will support Revenue and ARPU growth. You will manage customer-focused initiatives across PPC, Net Activity, Retention, and P2P. Cross-functional collaboration will connect marketing, pricing, analytics, digital, sales, finance, and brand priorities.Key Responsibilities:
Own prepaid Base Revenue KPIs, PPC, and P2P performanceMonitor, analyze, and report KPI performance, risks, and opportunitiesDesign cross-channel campaigns, tests, business cases, and refinementsDevelop targeted offers, pricing tactics, and lifecycle programsPartner with Digital and channels to improve conversionRequirements:
Five or more years of marketing experienceBachelor’s degree in business or equivalentUnderstanding of customer base management and journeysStrong business, financial, analytical, and communication skillsStrong Microsoft Excel and PowerPoint experienceBring prepaid marketing, campaign testing, pricing, and customer analytics expertise to Rogers Wireless’s Toronto-based Base Management team.
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