Marketing Manager

$75k - $85k per year

Metric Marketing

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Marketing ManagerAbout YouYou are a process-driven professional with an analytical mindset who views content not just as art, but as a lever to achieve business and marketing outcomes. You have strong marketing management experience, accompanied by robust editing, marketing strategy, and automation skills.
You are looking to join a well-established agency where you can act as a strategic editor and gatekeeper – ensuring Metric shows up in the market as the trusted experts and thought leaders we are.
About the RoleAs Metric’s Marketing Manager, you will act as an orchestrator and manager rather than a solo creator. You will provide direction and vet drafted content for marketing substance, strategic depth, and journalistic quality.
This role is designed for someone who can steer the operational execution of our marketing engine, creating and overseeing implementation plans translated from high-level strategic initiatives. You will direct concurrent projects while balancing objectives, timelines, quality, and results.
Success in this role looks like: acting as a brand and content quality manager, marketing project manager, industry event specialist, CRM data steward, and performance analyst.
Work remotely from anywhere in Canada, with a preference for candidates local to Winnipeg, MB.
Education & Experience
5+ Years in Marketing:
Approximately 5 years of marketing experience supporting high-investment offerings with multi-stakeholder decisions and long, complex sales cycles.
Strategic Editorial Background:
Your experience has given you confidence in directing, evaluating, and editing relevant content tailored across multi-level influencers.
CRM & Automation Proficiency:
B2B CRM and marketing automation experience is preferred. Existing HubSpot experience is a big plus.
Education:
A post-secondary degree in marketing, journalism, English, or another field where you have to write articulately to communicate your ideas.
Tech Stack:
Experience with project management systems or tools, as well as the Google Suite.
We value diverse experience and non-traditional paths. If you have a track record of high achievement in marketing but don't check every single box, we encourage you to apply.
Key Job Duties & Outcomes
Execute MACs and Track Results:
Plan, execute, and advocate capacity for all marketing initiatives (MACs) so they are completed on strategy, on time, and on budget. You will attend weekly, company-wide project management meetings and manage multiple projects across varied resources.
Expand the CRM Marketing Engine:
Transform HubSpot into an active marketing engine that engages prospective schools with relevant content across the long, complex buying cycle. You will fine-tune and run HubSpot reports to share monthly and quarterly data and analysis with internal teams.
Drive Lead Pipeline:
Generate qualified leads (MQLs) from website, event, and partner channels that enrich target school profiles and indicate readiness to buy.
Uphold Content Quality & Collaborate:
Act as a gatekeeper to ensure published work meets agency standards. Collaborate with agency leaders and producers on marketing content, digital advertising, website revisions, and presentation decks.
Industry Event Strategy:
Lead regular event planning meetings with the new business team to keep our annual conference strategy on track.
Skills & Competencies
Editorial Gatekeeper:
A strong editorial eye with the experience and confidence to know when a draft misses the strategic angle, sending it back to the writer with specific notes.
Process-Driven & Organized:
Highly organized and detail-oriented with a solution-oriented mindset.
Communication & Collaboration:
A strong communicator, a natural collaborator, and a clear, comfortable presenter. Confident, persuasive, and highly self-motivated.
High Standards:
High standards for your work and that of others – you are not afraid to ask questions or push for what’s needed.
Why Join Metric Marketing?Metric Marketing is a dynamic and innovative marketing agency based in Winnipeg, Canada, serving top private schools and educational institutions across North America. Our team of 50+ professionals helps schools define their competitive edge and maximize enrollment ROI through our proprietary GRO system and full-service digital marketing.
Competitive Pay:
Base Salary of $75,000-$85,000 CAD.
Work-Life Balance:
Join our remote-first culture from anywhere in Canada. Team members who are local to Winnipeg have access to our modern office in a downtown heritage building.
Professional Development:
Support for ongoing learning and growth as you build your career.
Time Off:
3 weeks of paid vacation plus dedicated paid personal/sick days.
Health & Wellness:
Comprehensive health/dental benefits and a dedicated Health & Wellness Spending Account.
Metric Marketing is an equal opportunity employer that celebrates diversity and nurtures an environment of mutual respect. We hire on the basis of culture fit, qualifications, merit, and business need.
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