Head of Marketing

Reliance Foundry Co. Ltd.
Surrey, British Columbia
Hybrid | Reports to the CEO

About Reliance Foundry

Since 1925, Reliance Foundry has designed and supplied bollards, site furnishings, custom foundry products and perimeter security products, including crash-rated vehicle barriers that protect people and places across North America.

We are a focused B2B company with a lean team, a strong brand and customers ranging from contractors and landscape architects to municipalities, universities and government facilities. Our growth is supported by e-commerce, digital marketing, technical content and product innovation.

The opportunity

We are looking for an experienced, hands-on marketing leader to own the function and help drive Reliance Foundry’s next stage of growth. Reporting to the CEO, you will lead the marketing team and own strategy, brand, demand generation, e-commerce, product marketing and marketing operations.

You will set direction while staying close to the lead-generation funnel, campaigns, website performance, product launches and customer data. Working with Sales, Product Development and Technology, you will build a stronger demand engine and keep Reliance visible as search and buying behaviour change.

What you will own

• Develop the marketing strategy and translate company growth priorities into clear product-category, audience, channel and campaign plans.
• Build and continually improve the lead-generation funnel from audience development and demand capture through nurturing, MQL and SQL conversion, and sales opportunity creation. Partner with Sales on lead definitions, scoring, routing, response standards, handoffs, feedback and funnel reporting.
• Lead the channels that feed the funnel, including keyword strategy, SEO, answer-engine optimization, PPC, email, webinars, content, remarketing and other relevant programs.
• Own website and e-commerce performance, including customer experience, merchandising, content quality, conversion and coordination with Technology.
• Lead product positioning and go-to-market planning. Assess target markets, market potential, customer needs, competitive conditions and our ability to win before committing resources.
• Strengthen Reliance’s brand and visibility across traditional search, AI-assisted research, sales materials, customer communications, trade shows and industry events.
• Lead, coach and develop the marketing team, with clear responsibilities, priorities, standards and development plans.
• Build reliable measurement and attribution connecting marketing activity to qualified leads, opportunities, e-commerce results and revenue.
• Own the marketing budget and manage agencies, technology partners and resources based on strategic importance and demonstrated return.
• Improve the use of CRM, marketing automation, AI and data to strengthen execution, insight and team productivity.

What success looks like

• Established a focused marketing plan tied to revenue priorities, product categories and target customer segments.
• Built a measurable lead-generation funnel with clear stages, ownership, conversion metrics and productive handoffs between Marketing and Sales.
• Increased qualified demand and improved visibility into which channels, campaigns and content create commercial value.
• Strengthened website and e-commerce conversion and Reliance’s visibility in traditional and AI-assisted customer research.
• Built repeatable market-assessment and go-to-market processes for new products and underdeveloped categories.
• Clarified team responsibilities and established a consistent rhythm of planning, execution, review and accountability.

What you bring

• Significant experience leading B2B marketing where marketing is accountable for qualified demand, pipeline and revenue contribution.
• A demonstrated record of building and improving a lead-generation funnel, not only managing individual channels or agencies.
• Fluency in funnel strategy and metrics, e-commerce, SEO, PPC, email, webinars, content, marketing automation, MQLs, SQLs and conversion optimization.
• Experience developing positioning, market assessments and go-to-market plans for technical, specialized or considered-purchase products.
• Strong analytical and commercial judgment, including the ability to make decisions about audiences, channels, pricing, margins and resource allocation.
• Experience leading people, budgets, agencies and marketing technology while staying close enough to the work to raise its quality.
• The ability to work effectively across departments, paired with a practical understanding of how AI is changing search, content, customer research and marketing operations.
• Openness to feedback and coaching and a commitment to continued development.

Strong assets

• Experience in manufacturing, industrial products, building products, security products or another specification-driven environment.
• Experience marketing to contractors, architects, engineers, municipalities, universities or government organizations.
• Experience with high-volume inbound lead generation, e-commerce, long project cycles and inside-sales organizations.
• Familiarity with NetSuite, CRM, marketing automation and business-intelligence platforms.

Who will thrive here

You are a builder who wants to own and improve a marketing function. You establish strategy, make clear choices and engage directly when your involvement will improve the result. You are comfortable in a lean company where priorities compete and decisions have visible consequences.

You use evidence, challenge assumptions constructively and follow through. You understand that strong marketing creates qualified demand, helps customers decide and equips Sales to win.

Pay

CA$125,000.00-CA$150,000.00 per year

• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match