Digital Experience Marketing Specialist

Optimize digital experiences and customer marketing for Superior across the United States and Canada, using analytics and customer insights to improve engagement.Reporting to the Senior Marketing Manager, Brand and Communications, this specialist executes customer-facing digital experiences and marketing programs. The work spans customer communications, onboarding, self-service platforms, and digital journeys. It supports adoption, satisfaction, retention, and long-term customer value through practical improvements.Key Responsibilities:
Optimize portals, self-service tools, mobile applications, and communication channelsDeliver onboarding, activation, and digital adoption programsManage communication calendars and coordinated customer contact plansAnalyze feedback, behavioural data, analytics, and journey performanceRun testing and optimization across digital customer touchpointsRequirements:
Bachelor's degree in marketing, business, communications, public relations, or related fieldFive or more years in digital or customer marketingExperience executing customer communications, engagement, or journey activitiesExperience using analytics and insights to inform recommendationsExperience with testing, personalization, or optimization programsApply digital marketing, customer insights, analytics, and optimization expertise to strengthen Superior's customer experiences and engagement.
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