Manager, Sales and Marketing - Campus Services

Job Responsibility:

Reporting to the Director, Campus Services, the Manager, Sales and Marketing, Campus Services, is responsible for developing innovative sales and marketing campaigns and the implementation of Campus Services branding, sales & marketing strategies, based on the department's Strategic and Annual Plans. The incumbent is a key member of the Campus Services team and plays a strategic role in supporting revenue-generating units through the development and execution of marketing and sales initiatives. This position is responsible for enhancing visibility and engagement across services such as the Campus Store, OneCard, Conference Services, Food Services and other ancillary operations. The Manager works collaboratively with internal and external stakeholders to ensure alignment with institutional branding and communications, while also managing vendor relationships and customer engagement strategies to achieve business objectives. What You'll Be Doing

• Developing and implementing marketing strategies to support revenue growth for Campus Services units.
• Creating annual and seasonal marketing plans for Campus Services, incorporating timelines, budgets, and key campaigns. Ensures all marketing materials and customer facing content are aligned with the institution's brand identity, tone and visual standards.
• Executing and developing the rollout of a multi-channel marketing strategy and campaign for Campus Services (digital, print, email, social media, campus signage, etc.)
• Working with designers, photographers, and content creators to produce promotional assets, including ads, brochures, videos, and social content. Conducts market research, surveys, competitor benchmarking, and trend analysis to inform campaign strategy, positioning direction and promotional tactics.
• Leading and creating marketing materials (digital, print, social media, signage) and develops targeted messaging strategies for key audience groups (students, faculty, staff, external clients) and collaborates with internal stakeholders (e.g., Communications, Design, Digital) to ensure consistent messaging.
• Designing and executing sales initiatives that drive engagement and transactions across service areas by collaborating with unit managers to set achievable sales goals, promotions, and KPIs for retail, dining, card services, and event rentals.
• Identifying target markets and revenue opportunities for the Campus Store, OneCard, Food Services, Conference Services, etc. and pursues new business opportunities, partnerships, and emerging trends that align with institutional needs and student interests.
• Designing and executing sales-driven initiatives such as flash sales, loyalty programs, new product launches, and seasonal promotions and analyzes sales trends and customer behavior to adjust strategies as needed.
• Developing bundled offerings for cross-promotional campaigns between Campus Services (e.g., promote the Campus Store during OneCard events) and supports new product and service launches with tailored campaigns and outreach.
• Optimizing use of digital platforms (e-commerce, social media, mobile apps) to increase online sales and customer engagement. Monitor sales data, analyze trends, and use insights to adjust sales strategies and improve forecasting accuracy.
• Serving as the primary liaison for marketing and sales-related vendor partnerships. Manages relationships with third-party vendors including promotional product suppliers.
• Working closely with the Campus Services team to negotiate and manage contracts related to advertising, promotional services, and branded merchandise.
• Seeking sponsorship opportunities that add value to Campus Services (e.g., co-branded student giveaways, sponsored events) and develops mutually beneficial relationships with corporate partners and local businesses.
• Designing and managing customer engagement strategies across all service units. Implements feedback mechanisms (e.g., surveys, focus groups) to assess satisfaction and inform improvements.
• Developing loyalty programs, referral incentives, and engagement campaigns tailored to key audiences (students, staff, faculty, guests).
• Developing a Net Promoter Score program and defines KPIs and metrics to evaluate the effectiveness of marketing and sales initiatives. Prepares regular reports for Campus Services leadership with insights and recommendations.
• Monitoring ROI on marketing spend and adjusts tactics to maximize performance. Maintain documentation of campaigns, budgets, and results for continuous improvement.
• Responsible for leading a team and fostering development by promoting a high level of performance through effective recruiting, developing, motivating, evaluating and training of staff.
• Performing other projects, duties and initiatives as assigned.

About You

You are a self-directed natural leader and have a highly collaborative spirit which, combined with your keen interpersonal and communication skills, empowers you to build positive and collaborative relationships and create and maintain a positive organizational culture.

You have a client service focus with an aptitude to make connections, support others, provide excellent customer service and might identify as a community builder .

You are an agile individual with an ability to respond to change, adapt and seek improvements while applying principles of creative problem solving to most appropriately and effectively support each student's unique needs.

You enjoy balancing many different tasks, staying organized and planning and have the ability to integrate multiple streams of information, prioritize and track multiple projects to meet a demanding workload and keep things running smoothly.

The successful applicant will also possess the following qualifications:

• Must possess 4-year Bachelor's degree (3-year diploma/degree + either a post grad. certificate and some professional certifications) in Marketing, Media, Sales and Communication.
• Minimum 5 years' progressive experience in marketing, preferably with multiple brands as a senior practitioner, technical advisor/consultant/supervisor (leader with demonstrated experience in developing and executing marketing plans.
• 2 years experience in a communication role with expertise in crafting communication plans, presentations and written copy
• Experience in mobilizing cross-departmental teams to gain consensus
• Demonstrated knowledge and ability to network and build relationships
• Experience working with social media in a business environment
• Experience in business and developing marketing campaigns and strategies to increase revenue
• Experience in customer market research and qualitative/quantitative research
• Experience in dealing with budgets and operational finances
• Project management experience
• Management experience

Who We Are

Every member of the Sheridan community is passionate about the transformational role we play in people's lives. Our strategic plan, Sheridan 2027: Forging the Future ( charts a path towards a new ground-breaking model of higher education that reshapes post-secondary education and better prepares students for the future. We are committed to demonstrably advancing equity, diversity, and inclusivity. Diversity is our strength and fuels our commitment to excellence. Across our campuses, we're making meaningful strides towards developing an equitable and inclusive community.

For more information, visit: Why Work at Sheridan

Other Details Faculty/Department: Business Services - Campus Services Primary Work/Campus Location: Trafalgar (may be assigned activities at any Sheridan campus) Work Categorization: Hybrid Position | On-site at least 3 days/week. It is anticipated that this position will meet the needs of the department through a hybrid work agreement with 3-4 days on-site and 1-2 days remote. Please note that on-site work 5 days a week will be required during peak periods. Reference #: J0325-1341 Employee Group: Administrative Payband: NL Salary Range: $88,228.00 - $110,284.00 Application Deadline: June 10, 2025

Sheridan is deeply committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Mississaugas of the Credit First Nations, Anishinaabe Nation, Huron-Wendat and the Haudenosaunee Confederacy. Sheridan is situated on these lands, and it is our collective responsibility to honour and respect those who have gone before us, those who are here, and those who have yet to come. We are grateful for the opportunity to be working on this land.

Sheridan values the diverse and intersectional identities of its students, faculty, and staff. Sheridan regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. Sheridan seeks applicants who embrace our values of equity, anti-racism, and inclusion. As such, we encourage applications from qualified candidates who have been historically disadvantaged and marginalized, including those who identify as First Nations, Métis and/or Inuit/Inuk, Black, members of racialized communities, persons with disabilities, women and/or 2SLGBTQ+.

Sheridan will provide job applicants with accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. To request accommodation, please contact Human Resources.

You may be asked to provide copies of your educational credentials at the time of interview. Upon hire, we require official confirmation of educational credentials and Canadian equivalency assessments, if applicable.