Senior Associate, Programmatic

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

Position Overview

The Associate Account Manager, Programmatic will be responsible in supporting the day-to-day campaign activity for all clients within their assigned agency teams. You will work within multiple interfaces to manage campaigns. You are a strong team player where you will support the Trading Strategy team with plan adjustments, campaign set up and optimizations. You are able to work across multiple DSPs and understand their nuances and capabilities. You are a curious and active learner with a strong sense of ownership and accountability for the work that you produce for the teams.

Supports the Programmatic Manager and Programmatic Associate Director on tasks related to the management of programmatic campaigns including:

• Accurately inputs and maintains campaign data in internal systems 

• Proactive internal communication between different business units including Programmatic Managers Ad Ops and Analysts

• Supports Programmatic Managers team with campaign set up, pacing and optimization

• Supports with creating process documentation for Programmatic team

• Inspires and motivates team, fostering collaboration

Responsibilities

• Supports the Programmatic Manager and Programmatic Associate Director with timely campaign launches, communicating clearly with all teams.

• Input and setup approved campaigns into the internal platform and sync to systems like Salesforce.

• Liaise with vendors and agencies in preparation for campaign launches.

• Auditing and reviewing digital creative tags, ensuring they are accurate for the launch of the campaign, providing clear guidance to Ad Ops team including details on verification requirements

• Assists with campaign reporting inputs for post campaign reports and QBRs

• Assists with campaign set ups across all DSP’s (DV360, Xandr, Amazon, TTD)

• Assists with campaign pacing, shifts and optimization

• Assists with plan updates and adjustments

• Checks and ensures that live campaigns are delivering after launch.

• Ensuring monthly campaign actualizations are completed at the expected date.

• Updates pacing and performance in campaign tracker for internal team

• Identifies areas of opportunity within internal process

Required Skills

• 1-2 years experience in Programmatic Coordinator role

• Fluent in French and English.

• 100% Certified on relevant DSP’s (DV360, Xandr, Amazon, TTD and/or Verizon)

• Understanding of KPIs and media metrics

• Good understanding of the Programmatic Space

• Well-organized and strong attention to detail

• Excellent time management skills

• Proficient user of Microsoft tools such as PowerPoint, Excel, Word

• Strong analytical and critical thinking skills - ability to problem solve

• High energy and teamwork mentality are a must

• Excellent interpersonal and communication skills

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